Publications

October 1976
Background Note

Industry Structural Change

By: Michael E. Porter

Presents a framework for understanding and predicting industry structural change. Examines 1) the important underlying forces causing structural change, 2) the key relationships among industry elements in the process of change, and 3) some implications of change for... View Details

Keywords: Framework; Industry Structures; Organizational Change and Adaptation; Organizational Structure; Strategy; Corporate Strategy

October 1976 (Revised May 1985)
Case

Raytheon Co.: Diversification

By: Michael E. Porter

Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical... View Details

Keywords: Acquisition; Policy; Market Entry and Exit; Distribution; Diversification; Vertical Integration; Distribution Industry; Electronics Industry

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

By: Stephen A. Greyser and John A. Quelch

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

1976
Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter

Keywords: Marketing Strategy; Brands and Branding

September 1975 (Revised June 1983)
Background Note

Note on the Structural Analysis of Industries

By: Michael E. Porter

Provides a framework for the analysis of industry structure. Identifies the major structural features that influence the profit potential in industries and some illustrative implications of these for strategy formulation. Can be used as a reference note for business... View Details

Keywords: Industry Structures; Business Strategy; Profit

spring 1974
Article

The Optimality of a Competitive Stock Market

By: Robert C. Merton and Marti G. Subrahmanyam

Keywords: Competition; Stocks; Markets

November 1972 (Revised July 2023)
Case

Benihana of Tokyo

By: W. Earl Sasser

Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details

Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry

summer 1970
Article

Marketing Strategy and Bank Service Interaction: A Probability Model

By: D. B. Crane

Keywords: Marketing; Strategy; Banks and Banking

March 1969 (Revised January 2000)
Case

Industrial Products, Inc.

By: Joseph L. Bower and John W. Rosenblum

Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details

Keywords: Decision Choices and Conditions; Factories, Labs, and Plants; Capital; Construction; Financing and Loans; Expansion; Business Earnings; Markets; Product; Manufacturing Industry

Research Summary

By: Ashish Nanda

Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

Forthcoming
Article

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu

Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details

Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China

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Other Unpublished Work

Assessing Process on Meeting MSI Priorities

By: Gerald Zaltman

Keywords: Marketing Strategy; Research; Knowledge