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  • January 2018
  • Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher
In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details
Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States
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  • May 1989 (Revised June 1990)
  • Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Keywords: Marketing Strategy; Auto Industry
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  • December 2014 (Revised July 2021)
  • Case

Discovery Limited

By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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  • October 2014 (Revised April 2018)
  • Supplement

Creditor Activism in Sovereign Debt: Argentina vs. Holdout Investors (B)

By: Laura Alfaro, Gaurav Toshniwal and Hilary White
Keywords: Argentina; Debt; Debt Crisis; Debt Markets; Debt Repayment; Debt Restructuring; Government Bonds; Government Debt; Law; Default; Sovereign Debt; Sovereign Debt Crisis; Hedge Fund; Hedge Funds; Strategy; Bonds; Bond Risk; Debt Management; Borrowing and Debt; Governance; Macroeconomics; Economics; Economy; Government Legislation; Argentina; Latin America; United States
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  • October 2018 (Revised January 2019)
  • Case

The Financial Crisis: Hank Paulson in 2008

By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein
On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
    • October 1998 (Revised December 2001)
    • Case

    Procter & Gamble: Always Russia

    P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details
    Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia
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    • 16 Sep 2015
    • Research & Ideas

    Can Applied Economics Save Homeless Puppies?

    matching system for New England, correcting public school choice programs in New York and Boston, and tackling markets for new medical residents, economists, and lawyers. That same year, Christine L. Exley and Elena Battles launched a... View Details
    Keywords: by Carmen Nobel; Retail
    • November 1997
    • Case

    Polygram Classics

    There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy. View Details
    Keywords: Marketing Strategy; Music Entertainment; Global Strategy; Music Industry
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    • October 2021 (Revised December 2021)
    • Case

    PhonePe: Democratizing Payments in India

    By: Michael Chu and Rachna Tahilyani
    The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
    Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
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    • Program

    Senior Executive Leadership Program—India

    greater leadership capacity, this intensive program empowers you to look critically at the business as a whole—and build and lead a high-performance organization. You will emerge better prepared to make the bold market moves that foster... View Details
    • March 2016 (Revised May 2021)
    • Case

    Michael Milken: The Junk Bond King

    By: Tom Nicholas and Matthew G. Preble
    Michael Milken, an investment banker who dominated the junk bond market in the 1980s, was sentenced to jail in 1990 after pleading guilty to a number of securities and tax-related felonies. In the preceding decade, Milken had helped usher in a new wave of leveraged buy... View Details
    Keywords: Junk Bonds; High-yield Bonds; Financial Innovation; Shareholder Value; Bonds; Capital; Capital Structure; Cost of Capital; Crime and Corruption; Entrepreneurship; Ethics; Finance; Investment Banking; Leveraged Buyouts; Mergers and Acquisitions; Ownership; Private Equity; Restructuring; United States
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    • August 1997
    • Case

    Orbital Sciences Corporation: ORBCOMM

    By: Das Narayandas and John A. Quelch
    In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
    Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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    • November 2022 (Revised March 2024)
    • Case

    Replika AI: Monetizing a Chatbot

    By: Julian De Freitas and Nicole Tempest Keller
    In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
    Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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    • March 2006
    • Course Overview Note

    Consumer Marketing: Rethinking the Core

    By: Youngme E. Moon
    Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
    Keywords: Marketing; Consumer Behavior
    Related
    • 04 Oct 2019
    • Working Paper Summaries

    Soul and Machine (Learning)

    Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.
    • December 1989 (Revised June 2003)
    • Case

    Bayside

    By: William J. Poorvu and Richard Ellis Crum
    Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership. View Details
    Keywords: Management; Partners and Partnerships; Negotiation Tactics; Markets; Business Strategy; Leasing; Corporate Finance; Real Estate Industry
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    • Web

    Faculty & Advisors - MBA

    University; SB/SM, Massachusetts Institute of Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris... View Details
    • July 1996 (Revised June 1998)
    • Case

    Gillette Indonesia

    By: John A. Quelch
    The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
    Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
    Related
    • 05 Jul 2006
    • Working Paper Summaries

    Measuring Consumer and Competitive Impact with Elasticity Decompositions

    Keywords: by Thomas J. Steenburgh; Advertising