Publications

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

almost all current Internet, intranet, and extranet applications will disappear "in the dustbin of history" in four or five years, according to McFarlan. And given the undeniable rate of Internet growth in China, for example—10... View Details

Keywords: by Martha Lagace

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

June 2010
Teaching Note

Australia: The Riches and Challenges of Commodities (TN)

By: Laura Alfaro and Renee Kim

Teaching Note for 709007. View Details

Keywords: Futures and Commodity Futures; Financial Crisis; Demand and Consumers; Trade; Natural Environment; Business and Government Relations; Policy; Growth and Development Strategy; Australia

03 Jan 2007
First Look

First Look: January 3, 2007

management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine... View Details

Keywords: Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

factor: the degree of the top management team’s (TMT) frame flexibility, i.e., their capability to perceptually expand an innovation’s categorical boundaries and to cast the innovation as emotionally resonant with the organization’s... View Details

Keywords: Dina Gerdeman

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

with us and explained more about the drivers of The Story of American Business and the book's implications for managers and leaders. Martha Lagace: Please give us a bit of backstory to this project. Nancy F. Koehn: The New York Times... View Details

Keywords: by Martha Lagace; Journalism & News

26 Jun 2012
First Look

First Look: June 26

positions were significantly more likely than others to repatriate dividends to parent companies in the United States. Download the paper: http://papers.nber.org/papers/w18107 How Do Risk Managers Become Influential? A Field Study of... View Details

Keywords: Sean Silverthorne

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

October 2017 Management Science The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated By: Coffman, Katherine Baldiga, Lucas C. Coffman, and Keith M. Marzilli Ericson Abstract—We... View Details

Keywords: Sean Silverthorne

May 2024
Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

November 2023
Case

From Imitation to Innovation: Zongshen Industrial Group (Abridged)

By: Willy Shih and Nancy Dai

Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium... View Details

Keywords: Disruptive Innovation; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Supply Chain; Product Positioning; Manufacturing Industry; Motorcycle Industry; China

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry