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Show Results For
- All HBS Web
(5,119)
- People (6)
- News (1,170)
- Research (3,369)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,244)
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
- 01 Jun 2010
- News
Faculty Books
Business Press) Professors Khanna and Palepu argue that the main exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectualproperty adjudication, data research firms) that facilitate... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 01 Mar 2006
- News
Back to School
Campaign for Human Capital. He then oversaw the implementation of a variety of efforts, including a marketing blitz touting the benefits of teaching in Philadelphia; a recruitment event, “Rolling Out the Red Carpet”; leadership training... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
stakeholders, engage in productive two-way conversations, and clearly communicate their contributions to the market and society. If stakeholders are left on their own to unify all the information they need... View Details
Keywords: by Martha Lagace
- 01 Sep 2009
- News
Of Value and Values
Generation manages to do the appropriate level of due diligence in emerging markets that lack transparency. Another wondered how Generation’s practice of sometimes holding investments for only a short time meshed with its commitment to... View Details
- 01 Dec 2008
- News
New Awards Recognize Teaching Excellence
Lecturer and Senior Researcher Stacey Childress for her Entrepreneurship in Education Reform course Senior Lecturer Stephen Kaufman for his Building and Sustaining a Successful Enterprise course Professor Rakesh Khurana for his Management and View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- 01 Mar 2005
- News
Answering the Call
begun offering an uncoated bubble wrap that threatened to take market share away from Sealed Air. Should the company abandon its exclusive commitment to coated bubbles in order to fend off this challenge? Says Robert Dolan, the author of... View Details
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
special connection: They have both been fellows in Harvard Business School’s Program for Research in Markets and Organizations (PRIMO), a 10-week summer program for Harvard undergraduates that matches students with HBS faculty members to... View Details
- 01 Sep 2008
- News
The Business Environment in the 21st century
we ought to aspire to make a very significant contribution. We’ve had a major impact in the past. We can do it again.” Related Links Is Market Capitalism Headed for Trouble? View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
- 15 Oct 2001
- Op-Ed
Lessons from the Rubble
Pundits and investors spoke giddily of the end of national borders, of markets that spanned the globe and replaced the hefty weight of machines and plants with ephemeral bits of information. This may be true. We do have global View Details
Keywords: by Debora L. Spar
- Web
Product Management - Course Catalog
product market fit at technology companies. While the course also addresses how to generate new product ideas and how to find initial product market fit, these topics are not a primary focus. This course is... View Details
- Fast Answer
FIELD Global Immersion Resources: Turkey
Where can I find country, industry and market information and news about Turkey? Industry and market research Passport Click on Search on the upper left side of the main screen... View Details
- February 2024
- Case
SundaySky: Changing Customer Experiences through Personalized Video
By: David C. Edelman and James Barnett
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details
Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States
Edelman, David C., and James Barnett. "SundaySky: Changing Customer Experiences through Personalized Video." Harvard Business School Case 524-013, February 2024.
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
importance of an informed and rigorous historical understanding for practitioners. He visited my office later to say that he felt Chilean policymakers and business leaders lacked such an understanding, and he would like to do something... View Details
Keywords: by Sean Silverthorne
- 01 Jun 1997
- News
Blockbuster Deals
manage the transition of their information systems? "If a company is addressing the transition of information systems after a merger, it is probably too late to avert the loss of key View Details
Keywords: Garry Emmons and Nancy O. Perry
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details