Publications

25 Oct 2011
First Look

First Look: October 25

are not compartmentalized; rather a loss in one currency may impact trading in another. We also show that while the impact of a loss on subsequent trading decisions does linger, the affect declines sharply after a losing position is closed. The Impact of Web 2.0 on... View Details

Keywords: Sean Silverthorne

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

January 1992
Article

Theory and Misbehavior in First-Price Auctions: Comment

By: J. H. Kagel and A. E. Roth

Keywords: Auctions; Information; Behavior

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26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

full-service media company, the U.S. sports market and the presence of international football on U.S. TV, and the approaches of other leagues. The principal case focus is the strategy to “win the marketplace of U.S. sports broadcasters... View Details

Keywords: Dina Gerdeman

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Information Technology Industry

01 Mar 2017
News

Nurturing Emerging Scholars and Leaders

(i-lab). Doris and Sauer were a natural fit for these roles. In 1986, they left Lucasfilm to found Sonic Solutions, where they developed and marketed audio signal processing, professional sound editing, and later DVD and digital video... View Details

01 Aug 2001
News

Amy Schiffman Langer (MBA '77)

the organization as it has forged educational partnerships with numerous businesses and become the country's leading nonprofit resource for breast cancer information and education. NABCO is now a powerful force in patient advocacy,... View Details

Keywords: Alumni Achievement Award; Health, Social Assistance

01 Dec 2007
News

Looking back; looking forward

leading thinkers from across the globe coming here to engage in a dialogue on three important topics: leadership in the 21st century, globalization, and the evolution of market capitalism. In addition, faculty will lead discussions on a... View Details

Keywords: Jay O. Light; Business Schools & Computer & Management Training; Educational Services

October 2022
Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney

Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details

Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

01 Sep 2007
News

Last Look - September 2007

Our thanks to MBA 1976 classmates John Adams, Dottie Stephenson (both Section C), Sam Yates (Section D), and many others who provided details about this model rocket launch in Harvard Stadium. Yates wrote: “We had a first-year Marketing... View Details

Keywords: Keith Larson; Business Schools & Computer & Management Training; Educational Services; Space Research and Technology; Government

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

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2004
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

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24 Apr 2014
News

Training managers in the developing world

Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help train first-rate managers in the developing world. The network,... View Details

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States