Publications

March 2012
Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy

Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details

Keywords: Health; Sales; Change; Food and Beverage Industry

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22 Jul 2008
First Look

First Look: July 22, 2008

Improving Infant Mortality Rates: The Impact of Front-line Staff Collaboration on Neonatal Care (revised) Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Jeffrey D. Horbar, and Joseph H. Carpenter Abstract Front-line... View Details

Keywords: Martha Lagace

June 2007
Teaching Note

General Electric Healthcare, 2006 (TN)

By: Tarun Khanna

Teaching note to 706478. View Details

Keywords: Health Industry; Health Industry

November 2001
Case

Aventis CropScience and StarLink Corn

By: Ray A. Goldberg and James M Beagle

Aventis CropScience responds to the discovery of an unapproved corn variety in food supplies and draws lessons for the company, industry, and governments. View Details

Keywords: Policy; Governing Rules, Regulations, and Reforms; Food; Science-Based Business; Outcome or Result; Governance Compliance; Problems and Challenges; Nutrition; Food and Beverage Industry

27 May 2014
First Look

First Look: May 27

mostly involving ground facilities and processes. This note provides an overview of the history and current state of air transportation in the U.S., covering industry costs; types of airlines, including passenger and cargo (e.g., Delta,... View Details

Keywords: Sean Silverthorne

18 Feb 2014
First Look

First Look: February 18

level of maturity where scaling the business model was the next logical step. With two greenhouses already in Canada, he was looking into other locations in the U.S. Though Lufa Farms' advanced cultivation technologies made the company stand out in its sector, the... View Details

Keywords: Sean Silverthorne

05 Oct 2010
First Look

First Look: October 5, 2010

Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Abstract The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for... View Details

Keywords: Sean Silverthorne

08 Jul 2015
What Do You Think?

Do Americans Work Too Much and Think About Work Too Little?

moving to a 35-hour work week. But productivity doesn't seem to have suffered. And France's economy is second in health in Europe only to Germany, although some would argue that at the moment that is faint praise. In the US, the work... View Details

Keywords: by James Heskett; Financial Services

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

financial system The state of trade Inequality and populism Migration Environmental degradation Failure of the rule of law The state of public health and general education The rise of state capitalism Radical movements, terrorism, and war... View Details

Keywords: by Martha Lagace

February 2016 (Revised September 2017)
Case

Neurotrack and the Alzheimer's Puzzle

By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop

Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no... View Details

Keywords: Alzheimer's Disease; Diagnostics; Healthcare; Entrepreneurship; Health Disorders; Science-Based Business; Business Model; Medical Devices and Supplies Industry; United States

February 2006 (Revised August 2006)
Case

deCODE Genetics: Hunting for Genes to Develop Drugs

By: Debora L. Spar

In 1996, Kari Stefansson launched a new kind of biotechnology company and a whole new way of attacking diseases. Based in Iceland, his firm, deCODE Genetics, plans to identify the individual genetic markers that lead to society's most prevalent diseases. To do so, it... View Details

Keywords: Information; Innovation Strategy; Genetics; Ethics; Health Disorders; Biotechnology Industry; Iceland

12 Dec 2006
First Look

First Look: December 12, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607010 Note on Health Savings Accounts, Flexible Spending Accounts, and Health Reimbursement Account Vendors Harvard Business School Note... View Details

Keywords: Martha Lagace

April 2002
Article

A Tale of Two Experts: Thalidomide and Political Engagement in the United States and West Germany

By: Arthur A. Daemmrich

Keywords: Health; Government and Politics; Pharmaceutical Industry; United States; Germany

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January 2001 (Revised July 2003)
Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia

Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details

Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

2025
Working Paper

Ultrasound Imaging--Cheap, Versatile, and Safe: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins

This case history describes how efforts on multiple fronts, including advocacy, training, and technological development, made ultrasound the second most commonly used diagnostic imaging technology (after X-rays). Specifically, we chronicle 1) ultrasound’s development... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

SSRN

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27 Jun 2005
Research & Ideas

The Potential Downside of Win-Win

shared second-choice dinner option, and movie E, their shared second-choice movie option. But these two professionals, both trained in value-creation negotiation, realize that Al cares much more about where they eat dinner, while Marie... View Details

Keywords: by Max H. Bazerman

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

January 2003 (Revised May 2003)
Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (B)

Second in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy)... View Details

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa