Publications

October 2016 (Revised January 2018)
Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

20 Dec 2011
First Look

First Look: December 20

stereotype-incongruent information. Implications for impression formation are discussed. Inducement Prizes and Innovation Authors:Liam Brunt, Josh Lerner, and Tom Nicholas Publication:Journal of Industrial Economics (forthcoming) Abstract... View Details

Keywords: Carmen Nobel

May 2024
Case

A New Aiera for Equity Research

By: Joseph Pacelli, Charles CY Wang and James Barnett

Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details

Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Accounting Industry; Accounting Industry; United States

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

right. As revenues from recorded music steadily declined from 2004 to 2008, concert revenues steadily rose, according to data presented in the case. "Advances in digital technology have had a strong negative impact on recorded-music... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

Web

Joiner - Entrepreneurship

research and prep for outreach. Attend an Immersion Field Course (IFC) to Israel, London, or Silicon Valley SPRING Take EC Courses to build startup skills and experience: Scaling Tech Ventures Entrepreneurial Sales Startup Operations Studio (funding) 5 View Details

August 2023 (Revised December 2023)
Case

Money Fellows: The Quest for Expansion

By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy

This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also... View Details

Keywords: Business Model; Developing Countries and Economies; Geographic Scope; Business Strategy; Mobile and Wireless Technology; Cross-Cultural and Cross-Border Issues; Business and Shareholder Relations; Financial Services Industry; Financial Services Industry; Egypt

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

director time and detract from other, more strategic, director roles. Also, as regulations mandate more outside directors, many of these directors lack the necessary knowledge about the industry and business, requiring education about and... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

Web

McCollum Center | About

The McCollum Center has been updated over the years, most recently in 2008, when it received technology upgrades, architectural finish enhancements, new furniture, improved HVAC systems, and access/egress improvements. The recent changes... View Details

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry

SSRN

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May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

Web

Launching Tech Ventures | HBS Online

honest insights about the industry through various lenses.” Lugas Prancafitri Chief Financial Officer at BNI Ventures What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by:... View Details

Web

the Art of American Advertising - Advertising Products

century, J. Walter Thompson, E. C. Allen, N. W. Ayer & Son, and others eventually developed into full-service agencies taking on the responsibilities for copy, art, design, layout, and advertising campaigns previously done by companies themselves. “The expansion of the... View Details

May 2023
Teaching Note

Ava Labs: Navigating the Next Blockchain

By: Marco Di Maggio and Wenyao Sha

Teaching Note for HBS Case No. 223-027. View Details

Keywords: Blockchain; Decentralized Finance; Alternative Assets; Financial Instruments; Assets; Decisions; Financing and Loans; Technology Industry; Technology Industry

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States

November 2009
Supplement

Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)

By: Tsedal Neeley

This case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in “Managing a Global Team: Greg James at Sun Microsystems, Inc. (A).” We find out how James solves the process problems involved in his team's breakdown... View Details

Keywords: Customer Satisfaction; Globalized Firms and Management; Crisis Management; Service Delivery; Business Processes; Performance Productivity; Groups and Teams; Technology Industry