Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,383) Arrow Down
Filter Results: (3,383) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (13,377)
    • Faculty Publications  (3,383)

    Show Results For

    • All HBS Web  (13,377)
      • Faculty Publications  (3,383)

      Customization and PersonalizationRemove Customization and Personalization →

      ← Page 169 of 3,383 Results →

      Are you looking for?

      →Search All HBS Web
      • Research Summary

      Personal Selling and Sales Management

      By: Das Narayandas
      Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries.  He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
      • Research Summary

      Product Policy and Pricing

      By: Robert J. Dolan
      Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
      • Teaching Interest

      Real Property

      By: John D. Macomber

      This course is intended for any student serious about a career in managing, developing, or investing in real estate. Due to its rigor, it will be more than sufficient for those thinking about real estate as a hobby or for those considering real estate for limited... View Details

      Keywords: Real Estate Industry
      • Research Summary

      Relative Thinking and Consumer Choice

      By: Joshua R. Schwartzstein

      Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details

      • Research Summary

      Renovating Democratic Capitalism

      By: Malcolm S. Salter

      This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

      • Research Summary

      Research Summary

      By: Ranjay Gulati

      My research focuses on how to unlock organizational potential and unleash human potential.

      Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Research Summary

      Selective Attention and Learning

      By: Joshua R. Schwartzstein

      What do we notice, and how does this affect what we learn? Standard economic models of learning ignore memory by assuming that we remember everything. But there is growing recognition that memory is imperfect. Further, memory imperfections do not stem from limited... View Details

      • Research Summary

      Service Excellence by Design

      By: Frances X. Frei
      This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details
      • Teaching Interest

      Strategy

      By: Jan W. Rivkin

      The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:

      • A firm's operative environment and how to sustain competitive advantage.
      • How to generate superior value for... View Details
      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

      • Article

      Subordinating Humanism: How Colliding Beliefs about a Living Wage Shape Personal Fulfillment and “Professional-Class” Identities in Working-Class Jobs

      By: Lumumba Babushe Seegars, S. Lee, Erin Reid and Lakshmi Ramarajan
      In a society dominated by market-based ideology and management practices that prioritize financial considerations, some organizations are shifting toward humanistic ideology and practices that emphasize human welfare. To examine this transformation in pay-setting, we... View Details
      Citation
      Related
      Seegars, Lumumba Babushe, S. Lee, Erin Reid, and Lakshmi Ramarajan. "Subordinating Humanism: How Colliding Beliefs about a Living Wage Shape Personal Fulfillment and “Professional-Class” Identities in Working-Class Jobs." Academy of Management Journal (December 31, 2025).
      • 2024
      • Chapter

      The 10 Rules of Investing: Best Practices for Building Wealth and taking Care of Your Future Self

      By: Vikram S. Gandhi and Katie Reilly
      Keywords: Personal Finance
      Citation
      Read Now
      Related
      "The 10 Rules of Investing: Best Practices for Building Wealth and taking Care of Your Future Self." In Investing Playbook. Investopedia, forthcoming. (Contribution by Vikram S. Gandhi.)
      • Research Summary

      The Baby Business: How Markets are Changing the Future of Birth

      By: Debora L. Spar
      It is difficult to conceive of the child as commerce. For even at the start of the 21st century, we like to believe that some things remain beyond both markets and science; that there are some things that money can't buy. In economic terms, these things are defined as... View Details
      • Teaching Interest

      The Business of Entertainment, Media, and Sports (MBA)

      By: Anita Elberse
      This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
      • Research Summary

      The Ownership of Deep Metaphors

      By: Gerald Zaltman
      Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
      • Research Summary

      The Psychology of Conversation

      By: Alison Wood Brooks

      Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details

      • Research Summary

      The Role of Information Technology in the Provision of Services

      By: James I. Cash
      James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
      • Research Summary

      The Unexpected Effects of Workplace Transparency

      By: Ethan S. Bernstein

      Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details

      Keywords: Transparency; Privacy; Productivity; Field Experiments; Organizational Design; Organizational Structure; Behavior; Social and Collaborative Networks; Human Resources; Leadership; United States; Europe; China; Japan
      • Research Summary

      The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

      By: W. Earl Sasser
      W. Earl Sasser, Jr., Leonard A. Schlesinger, and James L. Heskett complted a multi-firm study that provides further empirical verification of relationships established in their earlier examinations of 'breakthrough' service and the service profit chain.... View Details
      • ←
      • 169
      • 170
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.