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Show Results For
- All HBS Web
(5,437)
- People (24)
- News (1,152)
- Research (3,160)
- Events (22)
- Multimedia (36)
- Faculty Publications (1,995)
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
Journal of Personality and Social Psychology. In "The Dark Side of Creativity: Original Thinkers Can Be More Dishonest," the authors report that inherently creative people tend to cheat more than noncreative types. Furthermore,... View Details
- 01 Dec 2013
- News
Your Own Medicine
in Michigan, Williams witnessed the satisfaction that his father and grandfather, both primary care physicians, got from helping others heal. This was his chance to feel that, too. "It was really an exposure to the kind of impact you... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
- March 2011 (Revised August 2012)
- Case
Caesars Entertainment: CodeGreen
By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details
Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry
Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "Caesars Entertainment: CodeGreen." Harvard Business School Case 111-115, March 2011. (Revised August 2012.)
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a View Details
Keywords: by Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi Rangan Abstract—Organizations... View Details
Keywords: Sean Silverthorne
- 2019
- Working Paper
Intelligent Design of Inclusive Growth Strategies
By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat
Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and... View Details
Keywords: Inclusion; Sustainability; Performance Measures; Environmental Sustainability; Social Issues; Strategy; Governance; Corporate Social Responsibility and Impact; Business and Stakeholder Relations
Kaplan, Robert S., George Serafeim, and Eduardo Tugendhat. "Intelligent Design of Inclusive Growth Strategies." Harvard Business School Working Paper, No. 20-050, October 2019.
- Web
IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology
testing and iteration without significant capital investment, physical infrastructure, or long-term commitments. The cloud allows for seamless scaling based on demand, facilitates more efficient staff management of resources, and provides... View Details
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
students, such as the Rock Center for Entrepreneurship, which launched in 2003, followed by the Harvard Innovation Labs in 2011. We’re now 25 years into the annual New Venture Competition sponsored by the Rock Center and the Social... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2013
- News
Minding The Gap
from college than middle-class and affluent kids. PELP demonstrates the immediate impact of a class gift. Funded by the 40th Reunion gift from the HBS Class of 1963, PELP was launched in 2003 to see if HBS could help narrow the urban... View Details
- 25 Aug 2022
- News
Open Market
first focusing on scaling operations and then becoming a partner at Google Capital (now CapitalG), investing in late-stage tech companies and helping founders grow their businesses. The experience at Google was revelatory, with Howard... View Details
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
their time considering the implications of a set of global standards. My work, and that of others in the area, shows that global differences in accounting have important economic impacts. For example, in my peer-reviewed research I have examined how global differences... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
The New Venture Competition is an annual competition sponsored by the Rock Center for Entrepreneurship and Social Enterprise Initiative open to all students and alumni who are launching new business and View Details
- 08 Aug 2013
- News
Cause Marketing Gets Personal
Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and advocacy. "I've parlayed my misfortunes... View Details
- 01 Sep 2017
- News
Research Brief: As the Wind Blows
scale up globally, and the 1990s saw lasting social and policy shifts in Germany and Spain that encouraged their entry into the wind game. By 1996, the largest wind energy companies in the world included one... View Details
- 16 Jul 2020
- News
Accounting for Real Change
independent auditors. The COVID pandemic has revealed a similar problem, Cohen writes. “This time, it is the measurement of companies’ social and environmental impacts that must be made transparent.”... View Details
- Web
Tools & Resources | Institute for Business in Global Society
L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau Year up: Measuring and scaling impact By Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Sarah Mehta OneTen: One million opportunities in ten years... View Details
- 04 Sep 2019
- News
A Measured Approach
machine learning model, which enabled the organization to locate between 50 and 200 percent more out-of-school children for no additional cost. “That’s the sort of success case that gets us really excited, where we can unlock so much View Details
Keywords: Lisa Scanlon Mogolov
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.