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Show Results For
- All HBS Web
(9,039)
- People (12)
- News (1,357)
- Research (6,881)
- Events (37)
- Multimedia (53)
- Faculty Publications (5,692)
- 2020
- Working Paper
Targeting for Long-Term Outcomes
By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- September 2016
- Teaching Note
Nuclear Energy: An Answer to Climate Change?
By: Michael W. Toffel and Glen W. S. Dowell
This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details
- May 2009
- Case
Montgomery County Business Roundtable for Education
By: Allen S. Grossman and Geoff Eckman Marietta
Montgomery County Business Roundtable for Education (MCBRE) was a business-public education partnership with Montgomery County Public Schools (MCPS) that promoted cross-sector knowledge sharing and academic excellence. Its suite of core student programs, such as “720,”... View Details
Keywords: Business Ventures; Knowledge Sharing; Leadership; Partners and Partnerships; Education; Business and Community Relations; Education Industry; United States
Grossman, Allen S., and Geoff Eckman Marietta. "Montgomery County Business Roundtable for Education." Harvard Business School Case 309-105, May 2009.
- January 2004 (Revised September 2004)
- Background Note
Confidentiality in Settlement Negotiations: Ethics & Law
By: Michael A. Wheeler, Dana Nelson and Gillian Morris
Legal policy has a long history of protecting confidentiality of negotiations that are designed to produce settlement. However, within the past several decades there has been a significant push toward openness. Compelling arguments support confidentiality: It helps... View Details
Keywords: Ethics; Lawsuits and Litigation; Attorney and Client Relationships; Policy; Corporate Disclosure; Negotiation
Wheeler, Michael A., Dana Nelson, and Gillian Morris. "Confidentiality in Settlement Negotiations: Ethics & Law." Harvard Business School Background Note 904-057, January 2004. (Revised September 2004.)
- October 2013 (Revised November 2015)
- Case
Southwire and 12 For Life: Scaling Up? (A)
By: Jan W. Rivkin and Ryan Lee
Southwire, a leading maker of cable based in rural Georgia, has partnered with the local school system to staff a factory with at-risk high school students. The positive impact on student outcomes has been remarkable, and the factory makes a profit for the company. Now... View Details
Keywords: Partners and Partnerships; Production; Education; Business and Community Relations; Manufacturing Industry; Education Industry
Rivkin, Jan W., and Ryan Lee. "Southwire and 12 For Life: Scaling Up? (A)." Harvard Business School Case 714-434, October 2013. (Revised November 2015.)
- 09 Apr 2025
- News
The Working Parent Revolution
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morell, host of Skydeck. In 2023, the Bureau of Labor Statistics reported that in 67% of two-parent families with children, both parents worked, which was up from 59% in 2013.... View Details
- November 2019 (Revised January 2020)
- Supplement
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)
By: William C. Kirby, Billy Chan and Dawn H. Lau
After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details
Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China
Kirby, William C., Billy Chan, and Dawn H. Lau. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)." Harvard Business School Supplement 320-045, November 2019. (Revised January 2020.)
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- January 2020 (Revised November 2020)
- Case
Crisis at the 11th Hour
A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details
Keywords: Contracts; Agreements and Arrangements; Attorney and Client Relationships; Rank and Position; Trust; Decisions; Legal Services Industry; New York (city, NY)
Fubini, David G., Rebecca Henderson, Sarah Gulick, and Trevor Fetter. "Crisis at the 11th Hour." Harvard Business School Case 320-041, January 2020. (Revised November 2020.)
- September 26, 2022
- Article
Is Your Family Office Built for the Future?
By: Josh Baron and Rob Lachenauer
Family offices can provide a number of benefits, including privacy, customization, and having your own team to handle a wide range of services, such as guiding family philanthropy, managing shared properties, or even managing household help. Successful principals in... View Details
Baron, Josh, and Rob Lachenauer. "Is Your Family Office Built for the Future?" Harvard Business Review (website) (September 26, 2022).
- Article
Optimal Taxation When Children's Abilities Depend on Parents' Resources
By: Alexander Gelber and Matthew Weinzierl
Empirical research suggests that parents' economic resources affect their children's future earnings abilities. Optimal tax policy therefore treats future ability distributions as endogenous to current taxes. We model this endogeneity, calibrate the model to match... View Details
Gelber, Alexander, and Matthew Weinzierl. "Optimal Taxation When Children's Abilities Depend on Parents' Resources." National Tax Journal 69, no. 1 (March 2016): 11–40. (Winner, Richard A. Musgrave prize for best paper published in the NTJ.
Also HBS Working Paper 13-014 and NBER Working Paper 18332.)
- March 2014
- Article
Choosing the Right Customer
By: Robert Simons
Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details
Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design
Simons, Robert. "Choosing the Right Customer." Harvard Business Review 92, no. 3 (March 2014): 48–55.
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (B)
By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Supplements the (A) case. View Details
Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (B)." Harvard Business School Case 803-186, May 2003. (Revised March 2006.)
- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
SUMMING UP Are Computers and Tech-Driven Networks In Their Twilight Years? Issues raised by the ascendancy of network technology are many and varied, judging from responses to this month’s column based on Joshua Cooper Ramo’s book, The Seventh Sense. Interesting to me... View Details
Keywords: by James Heskett
- 15 Sep 2015
- Working Paper Summaries
Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality
Keywords: by Robert G. Eccles & Tim Youmans
- June 1981
- Teaching Note
Work of a Regulatory Agency: The EPA and Toxic Substances TN
By: J. Ronald Fox
- February 1979 (Revised September 1980)
- Case
Gulf Oil Corp. and the United States Government (A)
By: J. Ronald Fox and Allan Grey
Fox, J. Ronald, and Allan Grey. "Gulf Oil Corp. and the United States Government (A)." Harvard Business School Case 379-048, February 1979. (Revised September 1980.)