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      • 1995
      • Dissertation

      The Economics of Experimentation in the Design of New Products and Processes

      By: Stefan Thomke
      Keywords: Economics; Research and Development; Operations; Product Launch
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      Thomke, Stefan. "The Economics of Experimentation in the Design of New Products and Processes." Diss., Massachusetts Institute of Technology (MIT), 1995.
      • 1995
      • Book

      The Product Development Challenge: Competing through Speed, Quality, and Creativity

      By: K. B. Clark and S. C. Wheelwright
      Keywords: Product Development
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      Clark, K. B. and S. C. Wheelwright, eds. The Product Development Challenge: Competing through Speed, Quality, and Creativity. Boston: Harvard Business School Press, 1995.
      • January 1995
      • Teaching Note

      Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN

      By: V. Kasturi Rangan
      Teaching Note for (9-594-051) and (9-593-104). View Details
      Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada
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      Rangan, V. Kasturi. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN." Harvard Business School Teaching Note 595-078, January 1995.
      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • January 1995 (Revised October 1995)
      • Case

      Citibank: Global Customer Management

      By: Michael Y. Yoshino and Thomas W. Malnight
      Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
      Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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      Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
      • January 1995 (Revised May 1997)
      • Case

      Syscom Computers

      By: Kenneth A. Froot, Peter Tufano and Chris L Marshall
      Discusses a company deciding what it should do to manage its worldwide hedging operations. View Details
      Keywords: Decisions; Currency Exchange Rate; Information Management; Management Practices and Processes; Risk Management; Operations
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      Froot, Kenneth A., Peter Tufano, and Chris L Marshall. "Syscom Computers." Harvard Business School Case 295-094, January 1995. (Revised May 1997.)
      • 1995
      • Book

      Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Leading Change; Product Development
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      Wheelwright, S. C., and K. B. Clark. Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
      • Article

      Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

      By: Marco Iansiti
      Keywords: Science; Product; Research and Development; Hardware; Computer Industry
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      Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995).
      • 1995
      • Article

      Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

      By: Marco Iansiti
      Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
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      Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
      • December 1994 (Revised May 1999)
      • Case

      3M Optical Systems: Managing Corporate Entrepreneurship

      By: Christopher A. Bartlett and Afroze A Mohammed
      A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
      Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry
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      Bartlett, Christopher A., and Afroze A Mohammed. "3M Optical Systems: Managing Corporate Entrepreneurship." Harvard Business School Case 395-017, December 1994. (Revised May 1999.)
      • December 1994
      • Case

      Intel's Pentium: When the Chips Are Down (A)

      By: Stephen A. Greyser and Norman Klein
      Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
      Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
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      Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
      • 01 Dec 1994
      • Conference Presentation

      Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

      By: J. H. Hammond, Z. B. Tang and F. H. Abernathy
      Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry
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      Hammond, J. H., Z. B. Tang, and F. H. Abernathy. "Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines." Paper presented at the IEEE Conference on Decision and Control, IEEE Computer Society Press, December 01, 1994.
      • December 1994
      • Case

      Hewlett-Packard: Boeblingen Manufacturing Operation (BMO)

      By: Patricia Bost, Robin Cooper and Robert S. Kaplan
      Keywords: Cost Accounting
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      Bost, Patricia, Robin Cooper, and Robert S. Kaplan. "Hewlett-Packard: Boeblingen Manufacturing Operation (BMO)." Harvard Business School Case 195-183, December 1994.
      • November 1994
      • Case

      Pilkington Float Glass--1955

      By: Kim B. Clark
      The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
      Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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      Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
      • November 1994 (Revised June 1996)
      • Case

      Dennis Hightower: Walt Disney's Transnational Manager

      By: Ashish Nanda
      Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Entertainment and Recreation Industry; Europe
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      Nanda, Ashish. "Dennis Hightower: Walt Disney's Transnational Manager." Harvard Business School Case 395-056, November 1994. (Revised June 1996.)
      • November 1994
      • Case

      Hewlett-Packard: French Manufacturing Operations

      By: Robin Cooper, Patricia Bost and Robert S. Kaplan
      Keywords: Activity Based Costing and Management; Cost Accounting; France
      Citation
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      Cooper, Robin, Patricia Bost, and Robert S. Kaplan. "Hewlett-Packard: French Manufacturing Operations." Harvard Business School Case 195-120, November 1994.
      • November 1994 (Revised October 2011)
      • Background Note

      Innovation: A Customer-Driven Approach

      By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
      Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
      Keywords: Customer Relationship Management; Product Design
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      Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
      • November 1994 (Revised November 1994)
      • Case

      MW Petroleum Corporation (A)

      By: Timothy A. Luehrman, Peter Tufano and Barbara Wall
      Amoco Corp. is negotiating to sell a wholly-owned subsidiary, MW Petroleum, to Apache Corp. MW owns large reserves of oil and gas comprising many properties at different stages of engineering, development, and production. The proposed acquisition is a large one for... View Details
      Keywords: Acquisition; Business Subsidiaries; Mining; Cash Flow; Stock Options; Financing and Loans; Price; Negotiation; Production; Valuation; Mining Industry
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      Luehrman, Timothy A., Peter Tufano, and Barbara Wall. "MW Petroleum Corporation (A)." Harvard Business School Case 295-029, November 1994. (Revised November 1994.)
      • 1994
      • Working Paper

      Integrating Technical and Operating Knowledge: The Impact of Early Manufacturing Involvement on Process Development Performance

      By: Gary P. Pisano
      Citation
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      Pisano, Gary P. "Integrating Technical and Operating Knowledge: The Impact of Early Manufacturing Involvement on Process Development Performance." Harvard Business School Working Paper, No. 95-039, November 1994.
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