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February 2007
Case

Behavioral Finance at JP Morgan

By: Malcolm P. Baker and Aldo Sesia

Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details

Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

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October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

November 2020
Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey

Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details

Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India

20 Mar 2007
First Look

First Look: March 20, 2007

model to establish these interrelationships at a firm level. Using publicly available financial data we estimate the six causal effects among sales, inventory, and gross margin. Our results show that sales,... View Details

Keywords: Martha Lagace

July 2013 (Revised July 2015)
Background Note

Innovating in Health Care—Framework

By: Regina E. Herzlinger

Contains the framework for the second-year Innovating in Health Care course. Delineates the role of six exogenous forces on new ventures: structure, financing, regulations, consumers, accountability, technology, and public policy and presents the essential elements of... View Details

Keywords: Health Care and Treatment; Management; Health Industry

Shane M. Greenstein

Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

September 2016 (Revised August 2018)
Supplement

United Airlines: More Out-and-Back Flying?: Case Supplement #1

By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel

This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details

Keywords: Service; Service Excellence; Service Management; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Operations; Service Operations; Service Delivery; Air Transportation Industry; United States

2007
Other Unpublished Work

Implementing Technology

By: Diego Comin and Bart Hobijn

We introduce a tractable model of endogenous growth in which the returns to innovation are determined by the technology adoption decisions of the users of new technologies. Technology adoption involves an implementation investment that determines the initial... View Details

Keywords: Learning; Investment; Investment Return; Innovation and Invention; Growth and Development Strategy; Performance Productivity; Technology Adoption

April 1975 (Revised November 1984)
Case

Enzone Petroleum Corp.

By: Thomas R. Piper

A large integrated oil company is debating whether to switch from a single hurdle rate to multiple hurdle rates for project analysis purposes. Raises questions on: 1) determination of the cost of equity; 2) the usefulness of multiple hurdle rates to adjust for project... View Details

Keywords: Risk and Uncertainty; Cost; Investment Return; Equity; Capital Budgeting; Energy Industry

2010
Working Paper

Agency Revisited

By: Ramon Casadesus-Masanell and Daniel F. Spulber

The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details

Keywords: Ethics; Contracts; Agency Theory; Mathematical Methods; Behavior; Trust

February 2018 (Revised December 2020)
Case

People Analytics at Teach For America (A)

By: Jeffrey T. Polzer and Julia Kelley

As of mid-2016, national nonprofit Teach For America (TFA) had struggled with three consecutive years of declining application totals, and senior management was re-examining the organization's strategy, including recruitment and selection. A few months earlier, former... View Details

Keywords: Recruitment; Selection and Staffing; Analysis; Forecasting and Prediction

June 1984 (Revised July 1985)
Background Note

The Marketing Process

By: Benson P. Shapiro

Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details

Keywords: Marketing

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

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April 2013
Article

The International Politics of IFRS Harmonization

By: Karthik Ramanna

The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an analysis of some international political dynamics of countries' IFRS... View Details

Keywords: Accounting Standards; IASB; IFRS; Politics; International Accounting; Globalization; Standards; Corporate Governance; Canada; China; India

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2005
Book

A Portrait of the Visual Arts: Meeting the Challenges of a New Era

By: Kevin F. McCarthy, Elizabeth A. Ondaatje, Arthur C. Brooks and András Szántó

Providing information about developments in the visual arts world, this book provides an analysis of the sector, describing the characteristics of visual arts consumers, artists, finances, and organization. View Details

Keywords: Visual Arts; Arts; Policy; United States

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17 Feb 2003
Other Presentation

Swedish Clusters

By: Michael E. Porter

A cluster analysis of the Swedish economy using the methodology developed at the Institute for Strategy and Competitiveness for the Cluster Mapping Project. View Details

Keywords: Economics; Sweden

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Preferences

By: Robert J. Dolan

Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Product Marketing

November 1992
Background Note

Note on Service Mapping

By: James L. Heskett

Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details

Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry

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