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Show Results For
- All HBS Web
(5,120)
- People (6)
- News (1,170)
- Research (3,369)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,244)
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details
- 01 Dec 1997
- News
Banking on HBS
'59) RELATED PROFILE: World Banker, James D. Wolfensohn (MBA '59) A key early supporter and informal advisor to Wolfensohn during the intellectual evolution of EDP was former HBS Dean John H. McArthur, an MBA classmate of Wolfensohn's,... View Details
Keywords: Garry Emmons
- 01 Dec 2012
- News
Alvin Roth Wins Nobel Prize in Economics
learn more about HBS Clubs and club activities in your area, please visit www.clubhub.hbs.org/. In October, Alvin Roth, a member of the School's Negotiation, Organizations & Markets (NOM) Unit and Harvard University's Department of... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
collaborated with doctors and college students to produce information on sexual and mental health topics that was both accurate and interesting to young women. But as the Confi team talked with students about subjects such as... View Details
- 25 Aug 2014
- News
The First Five Years: Raymond Hwang (MBA 2010)
unfiltered data: history, symptoms, test results, examination findings, and patient preferences. The surgeon’s job is essentially to distill this diverse information into a diagnosis and treatment plan. In the operating room, the process... View Details
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
globalization of markets and competition changed American business forever. Twenty years out, over one-third of the class had been fired or laid off at least once. Fundamental practices that worked for most of the century - large staff... View Details
Keywords: Charles B. ("Chuck") Mercer
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (C)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- June 2010
- Article
The Pathologies of Online Display Advertising Marketplaces
By: Benjamin Edelman
Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites
Edelman, Benjamin. "The Pathologies of Online Display Advertising Marketplaces." Art. 2. ACM SIGecom Exchanges (June 2010).
- 01 Mar 2023
- News
An Investment in Tomorrow's Leaders
Understanding that for many prospective students the greatest barriers to attending graduate school are financial, HBS is taking proactive steps to make the MBA Program more affordable. The School has held tuition flat for the past five years, and in August 2022... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what... View Details
Keywords: Julia Hanna
- 01 Mar 2012
- News
1st-Year MBAs Learn from Global Partners
Market Research: Forty-two MBA students traveled to Accra, Ghana, where this team spent time at a local market. The world became HBS students’ classroom in January as the entire first-year class spent a week learning hands-on what it... View Details
- 01 Jun 2007
- News
A Juicy Story
In the context of the computer industry at large, Professor David Yoffie explores the ups and downs of a company that’s always been a bit different in “Apple Computer, 2006.” The case poses this question: Given its 2 percent computer View Details
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- Web
Company databases: which database to choose? | Baker Library
developments. Also, screen for HBS alumni status. For a multimedia learning module on Capital IQ check out our Learn with Baker Library Capital IQ Introduction. EMIS Availability: HarvardKey Strengths/Unique Features: Current company View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2003
- Teaching Note
Capital One Financial Corporation (TN)
By: Bharat N. Anand and Michael G. Rukstad
Teaching Note to (9-700-124). View Details