Publications

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January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

March 2018 (Revised January 2020)
Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details

Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

August 2002 (Revised January 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 1

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details

Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

August 10, 2019
Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson

It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details

Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web

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1999
Article

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta

Keywords: Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry

April 2000 (Revised June 2001)
Case

DoubleClick Buys Abacus (A)

By: John A. Deighton

By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details

Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

of Information Technology at Harvard Medical School), noted that most health care marketing in the past was centered around physicians. The basis of competition in the near future, he predicted, would shift... View Details

Keywords: by Martha Lagace; Health

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

exacerbated if the manager has little or no control over the information that the labor market sees (i.e., is mandated beyond the manager's control). Q: Given the current debate about financial transparency,... View Details

Keywords: by Ann Cullen; Financial Services

08 Aug 2018
Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

subject seem less mystifying—and more humanizing—to a broad audience of non-financiers. Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients? New research reveals stockbroker behavior that is probably illegal,... View Details

Keywords: by Sean Silverthorne; Financial Services

01 Dec 2017
News

Global Perspectives

Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details

01 Jun 2010
News

Faculty Books

Business Press) Professors Khanna and Palepu argue that the main exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectualproperty adjudication, data research firms) that facilitate... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

November 2003 (Revised March 2004)
Case

Teledesic (Abridged)

By: Thomas R. Eisenmann

Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details

Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Information Technology Industry