Publications

April 1996 (Revised April 2004)
Case

Virtual Vineyards

By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace

Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details

Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web

November 1992 (Revised December 1992)
Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes

The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details

Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

26 Mar 2008
First Look

First Look: March 26, 2008

Working PapersDiffusing Management Practices within the Firm: The Role of Information Provision Authors:Michael J. Lenox and Michael W. Toffel Abstract A key role of corporate managers is to encourage subsidiaries to adopt View Details

Keywords: Martha Lagace

01 Sep 2011
News

FAQ

research. We all benefit from the fact that HBS faculty, unlike most of their counterparts at other schools, are able to pursue independent and innovative research without... View Details

December 2010
Article

An Exploration of Technology Diffusion

By: Diego Comin and Bart Hobijn

We develop a model that, at the aggregate level, is similar to the one sector neoclassical growth model, while, at the disaggregate level, has implications for the path of observable measures of technology adoption. We estimate our model using data on the diffusion of... View Details

Keywords: Business Model; Income; Technology Adoption; Macroeconomics; Innovation and Invention

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July – August 2011
Article

What Factors Drive Analyst Forecasts?

By: Boris Groysberg, Paul Healy, Nitin Nohria and George Serafeim

A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors... View Details

Keywords: Competition; Forecasting and Prediction; Industry Growth; Judgments; Performance; Valuation; Price; Quality; Innovation and Invention; Organizational Culture; Competency and Skills; Surveys

February 2001 (Revised June 2001)
Case

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry

Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding. View Details

Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction

June 2018
Case

Meridian Systems

By: Frank V. Cespedes and Michael J. Roberts

The Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology—a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy

February 2018
Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta

Teaching Note for HBS No. 817-081. View Details

23 Jul 2013
First Look

First Look: July 23

reseller-mode is preferred depends on whether independent suppliers or the intermediary are better suited to optimally tailor marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller-mode... View Details

Keywords: Anna Secino

09 Feb 2016
News

Powering into the Future

professor, where they have invented a new way to move power without wires. The company’s called WiTricity—wireless electricity—and it couldn’t be more exciting. “We have so many new electronic devices in our lives that we are all... View Details

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

November 2022
Supplement

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia (B)

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal

In 2020, Francisco Staton, president of Arcos Dorados’ Caribbean Division, and Héctor Orozco, Managing Director of Arcos Dorados Colombia, were looking into Arcos Dorados’ options to consolidate its food delivery service in Colombia. This time the matter at hand hinged... View Details

Keywords: Transformation; Decision Making; Decision Choices and Conditions; Global Strategy; Technological Innovation; Growth and Development Strategy; Agreements and Arrangements; Negotiation Tactics; Logistics; Service Delivery; Organizational Culture; Performance Improvement; Partners and Partnerships; Strategy; Food and Beverage Industry; Latin America; South America; Colombia

28 Mar 2017
First Look

First Look at New Research, March 28

characterizations could be easily read to imply that one’s BATNA could not itself be a negotiated agreement. Second, and more seriously, common descriptions of one’s BATNA as the “best outside option, View Details

Keywords: Sean Silverthorne

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

01 Jun 2007
News

Alumni Books

innovative concepts and models (including The Managerial Target); and describes, interrelates, and integrates about 100 gurus’ major concepts,... View Details

Keywords: Publishing Industries (except Internet); Information

August 2000
Case

Developing Nurse Practitioners at the College of St. Catherine

By: Clayton M. Christensen and Sarah S. Khetani

Margaret McLaughlin has just begun her new appointment as the Dean of Health Professions at the College of St. Catherine in Minneapolis/St. Paul, Minnesota. As an education leader, her charge is to develop Minnesota's health care workforce for the future. She is... View Details

Keywords: Trends; Debates; Decision Choices and Conditions; Higher Education; Teaching; Growth and Development; Technological Innovation; Leading Change; Goals and Objectives; Value Creation; Health Industry