Publications

Web

Makers of the nation’s telephones - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Lewis Hine Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details

Web

The House of Kraft - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Photographer unknown Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

the violators? First off, the monetary amounts at stake are often small—tens or hundreds of dollars in licensing fees. Is it worth the time, cost, and effort to send a bunch of settlement request letters? Second, few of these types of View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

01 Jun 2000
News

Books

and management and between passion and drive. Digital Capital: Harnessing the Power of Business Webs, by Don Tapscott, David Ticoll, and Alex Lowy, explains the b-Web phenomenon and the forces behind its emergence. It offers an expert... View Details

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test and evaluate advertising... View Details

Keywords: by Roberta Holland; Technology; Education

Web

A Separate Campus - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits A Separate Campus “The Business School . . . should... View Details

January 2021
Case

Anodot: Autonomous Business Monitoring

By: Antonio Moreno and Danielle Golan

Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details

Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel

October 2016 (Revised March 2017)
Case

uberPOOL

By: Marco Iansiti, Michael W. Toffel and Amram Migdal

This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares. View Details

Keywords: Uber; uberPOOL; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Digital Platforms; Transportation; Transportation Networks; Information Technology Industry; Technology Industry; Transportation Industry

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry

Find at Harvard

February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

to low single digits during layoffs. Tackle this challenge head-on by describing the future in vivid, specific, and optimistic language—and make a data-driven case for why the company is likely to get there. Finally, repeat this story—all... View Details

Keywords: by Rachel Layne; Technology; Information Technology

Web

The Exhibition - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Human Factor 9. The Audience: Public Relations and the Archive Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details

Web

A cotton warper - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Collection, Mss:1412 :447 S544 Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details

Web

General Electric distribution transformer - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Company Underwood and Underwood Gelatin Silver Print, 14 × 19 inches Industrial Life Photograph Collection, Mss:1412 :57 G326 Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu... View Details

Web

The Medium - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Print, 8 × 10 inches Automobile Industry Photograph Collection, Mss:534 A939 1931-1944 Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard... View Details

June 2023 (Revised October 2024)
Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu

Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details

Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills