Publications

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

September 2006 (Revised October 2007)
Module Note

Platform-Mediated Networks: Definitions and Core Concepts

By: Thomas R. Eisenmann

Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details

Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms

April 2017
Teaching Note

DoubleDutch

By: Frank Cespedes

This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

The co-movement of Treasury bonds and stocks is an important indicator for both policy makers and for long-term investors. A positive co-movement between nominal Treasury bonds and stocks, as in the 1980s, means that nominal bonds amplify the volatility of stock... View Details

03 Mar 2013
News

Martha Stewart, Macy's and the Meaning of 'Store'

2018
Working Paper

Business, Governments and Political Risk in South Asia and Latin America since 1970

By: Geoffrey Jones and Rachael Comunale

This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details

Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America

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08 May 2019
Working Paper Summaries

Bank Boards: What Has Changed Since the Financial Crisis?

Keywords: by Shiva Rajgopal, Suraj Srinivasan, and Forester Wong; Banking

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

systems built by our forbearers and work toward a more just future. Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private... View Details

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

2024
Book

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal ... And What to Do About It

By: Malcolm S. Salter

What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? In this book, I address how we can rekindle the fading light of democratic capitalism as an... View Details

Keywords: Government and Politics; Power and Influence; Economic Systems; Culture

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May 9, 2024
Article

Business Education Is Broken: Here Are Strategies to Fix It

By: Andrew J. Hoffman

Business schools have lost their way. Students are schooled in a system that, having raised the standard of living for millions of people over centuries, is now facing systemic failures in both the environmental and social domains—failures that market forces cause and,... View Details

Keywords: Education Reform; Business And Society; Climate Change; Equality and Inequality; Environmental Sustainability; Business Education

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12 PM – 1 PM EDT, 17 Oct 2017
Webinars: Career

Attract & Retain Top Talent to Create an Engaged and Productive Team

To become the best in the business, it is essential to employ the best people. But how do managers build a culture where employees are ready and able to take their team to the next level? This keynote focuses on how to attract talented team members, empower them, and... View Details

August 2017 (Revised February 2023)
Case

Managing Diversity and Inclusion at Yelp

By: Michael Luca, Joshua Schwartzstein and Gauri Subramani

This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details

Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry

May 20, 2024
Article

Porter’s Five Forces and Competitive Advantage in Web3

By: Scott Duke Kominers and Liang Wu

Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details

Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation

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January 2024
Case

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details

Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry

February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

01 Dec 2003
News

HIV/AIDS and Business

Forty-two million people around the globe live with HIV/AIDS; an additional 80 million may be infected by 2010, with new cases concentrated in Russia, India, China, Nigeria, and Ethiopia. The scope of the epidemic is so staggering that... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry