Publications

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry

08 Jun 2010
First Look

First Look: June 8

decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence, especially across countries. This has limited the ability to... View Details

Keywords: Martha Lagace

February 2011
Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri

The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details

Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy

October 2007 (Revised December 2007)
Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind

Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details

Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States

February 1998 (Revised February 1999)
Case

Amway Japan Limited

In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of... View Details

Keywords: Strategic Planning; Motivation and Incentives; Business Subsidiaries; Distribution Channels; Customer Satisfaction; Consumer Products Industry; Michigan; Tokyo

February 2014
Case

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman

Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details

Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry

20 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Bryan Guerra...

Current Position: Assistant Director of Disruptive Strategy at HBX Current Location: Boston, MA Tell us what you're up to these days. I currently serve as the Assistant Director of Disruptive Strategy at... View Details

Keywords: Technology

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

Web

Entrepreneurial Management - Faculty & Research

Decisions ; Forecasting and Prediction ; Business Cycles ; Technological Innovation ; Sports ; Growth and Development Strategy ; Resource Allocation ; Marketing ; Sales ; Business View Details

October 2008
Case

Financial Crisis in Asia: 1997-1998 (Abridged)

By: Huw Pill, Rafael M. Di Tella and Jonathan Schlefer

What caused the 1997-98 Asia Crisis: Asian nations' poor economic management, international financial contagion, close "crony" relations between local politicians and capitalists? This case examines how the crisis erupted in Thailand and spread in a chain of events... View Details

Keywords: Developing Countries and Economies; Financial Crisis; Ethics; Financial Institutions; Financial Management; Governing Rules, Regulations, and Reforms; Business and Government Relations; Asia

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

28 Oct 2015
News

A Dedication to Creation: India's Ad Man Ranjan Kapur

11 Apr 2024
In Practice

Why Progress on Immigration Might Soften Labor Pains

every other developed country around the world has done it. And that's a huge missed opportunity for the US. Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at HBS. You Might Also Like:... View Details

Keywords: by Rachel Layne

June 2008 (Revised July 2008)
Case

The Miami Project to Cure Paralysis

By: Robert Steven Kaplan, Christopher Marquis and Brent Kazan

Marc Buoniconti is the co-founder of the Miami Project to Cure Paralysis, a nonprofit medical research organization. The project was founded in 1985 by Marc and his father Nick, a former Hall of Fame football player, when Marc suffered a spinal cord injury. In 2007,... View Details

Keywords: Investment; Philanthropy and Charitable Giving; Health Testing and Trials; Leadership; Growth and Development Strategy; Mission and Purpose; Research and Development; Nonprofit Organizations; Health Industry; Miami

April 1971 (Revised February 1984)
Case

Gould, Inc.: Graphics Division

Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and... View Details

Keywords: Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry

August 2015 (Revised January 2017)
Background Note

Evolving Trends in Global Trade

By: Dante Roscini and Annelena Lobb

The note, while not intended to be historically comprehensive, explores the regulation of international trade from the period after World War II to developments in 2010, focusing on shifts in trade theory and policy as well as economic benefits and disadvantages... View Details

Keywords: Trade Negotiations; Development Economics; Developing Countries and Economies; Governance; Negotiation; Globalization; Trade; Policy; History; Europe; Latin America; North and Central America; Asia; Africa; China