Publications

01 Dec 2022
News

Contributing to a Better Future

attending HBS, Keller worked at McKinsey and then served as global program director for Open for Business, a small LGBTQ+ rights nonprofit that used research on the connections between business performance,... View Details

Keywords: April White

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry

October 2013 (Revised April 2015)
Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details

Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

businesses to contemplate having a purpose the way individuals might do so. Aiming for a higher ideal elevates our thinking and expands our ambition that View Details

Keywords: by Ranjay Gulati

01 Dec 2018
News

In My Humble Opinion: Growth Investor

that people from all over the country were moving to Memphis to help build this company.” But Bobo’s excitement had no real outlet. “We scour the planet to find athletic talent at an early age,” he says, “but we wait too long to cultivate... View Details

Keywords: Julia Hanna

04 Sep 2019
News

Action Plan: A New ’Cue

marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three... View Details

Keywords: April White

Web

Rigorous research, rooted in practice | About

Race, Gender & Equity Social Enterprise Behavioral Finance & Financial Stability Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Foundry Impact-Weighted Accounts... View Details

01 Dec 2007
News

Exec Ed in India

HBS senior faculty will teach the School’s first-ever Exec Ed program in India February 10–15 in Hyderabad. The program, Building a Global... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

30 Aug 2021
News

How to Buy A Little Happiness, No Matter How Much Money You Have

December 2004 (Revised April 2006)
Case

Nestle and Alcon--The Value of a Listing

By: Mihir A. Desai, Vincent Dessain and Anders Sjoman

In response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a... View Details

Keywords: Business Conglomerates; International Finance; Corporate Entrepreneurship; Markets; Taxation; Business Subsidiaries; Valuation; Food and Beverage Industry; Health Industry; Europe; United States

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

Differing governance systems. In the Anglo-Saxon system, capital markets play a key role; in the German, Japanese, and European systems, banks... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

March 2011
Case

United Cereal: Lora Brill's Eurobrand Challenge

By: Christopher A. Bartlett and Carole Carlson

The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details

Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; Europe

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an... View Details

Keywords: by Bill George

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

small-dollar loans, which are important to startups and businesses in underserved communities. These businesses often need $150,000 or less to get started and keep running, but... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)