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Show Results For
- All HBS Web
(11,685)
- People (50)
- News (3,818)
- Research (5,352)
- Events (57)
- Multimedia (164)
- Faculty Publications (2,911)
- April 27, 2009
- Article
Fraud in Online Advertising
By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- 04 Aug 2014
- News
Why You Must Pay Attention to Bad Vibes
- 27 Jan 2022
- News
What If TV Isn’t Bad for Us?
Collective Genius
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help--but there's... View Details
- June 1991 (Revised April 1993)
- Case
Acer, Inc.
By: Robert H. Hayes
Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details
Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan
Hayes, Robert H. "Acer, Inc." Harvard Business School Case 691-104, June 1991. (Revised April 1993.)
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
people who were not well-matched to their roles. “Particularly after they raised their second round of funding, they really struggled to find the right financial folks to come in, the right operational folks, and even at the level of the... View Details
Keywords: by Pamela Reynolds
- 04 Sep 2012
- News
P&G Directors Face Own Challenges While Keeping Tabs on McDonald
- 13 May 2013
- Blog Post
The Summer is Finally Over
It has been about a week since I finished my summer internship, and I can’t believe how quickly the time flew by. I started the internship intent on learning as much as I could about an industry that has... View Details
Keywords: Entertainment / Media / Sports
- Web
Careers - Alumni
Stability with Creative Pursuits with Jeff Roslund (MBA 2013) Jeff Roslund (MBA 2013) explores how he's reshaped his definition of success by balancing a stable corporate career... Lifelong Learning: Career Management As you navigate your career View Details
- 03 Sep 2019
- News
How Business Schools Can Help Restore Trust in Capitalism
- 25 May 2015
- News
Lose the guilt, working moms. The kids are all right
- 26 Jan 2018
- News
Here’s what a leader should never do …
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
The venture capital industry is ripe for disruption: just like other leading mainstream companies have been for years, according to HBS professor Clayton M. Christensen. As a keynote speaker at the conference and author of the managerial... View Details
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details