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      New Product DevelopmentRemove New Product Development →

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      • August 1991
      • Background Note

      Managing the New Product Development Process

      By: Robert J. Dolan
      Describes how the new product development program is most efficiently managed. View Details
      Keywords: Product Development; Management
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      Dolan, Robert J. "Managing the New Product Development Process." Harvard Business School Background Note 592-011, August 1991.
      • August 1991 (Revised September 1994)
      • Background Note

      What Is Industrial Marketing?

      By: V. Kasturi Rangan
      Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry
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      Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
      • July 1991 (Revised March 1992)
      • Background Note

      Matching the Process of Product Development to Its Context

      By: Robert J. Dolan
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      Dolan, Robert J. "Matching the Process of Product Development to Its Context." Harvard Business School Background Note 592-009, July 1991. (Revised March 1992.)
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (B)

      By: Samuel L. Hayes III
      Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
      • June 1991 (Revised March 1995)
      • Case

      Becton Dickinson (C): Human Resource Function

      By: Michael Beer
      The new vice president of Human Resources (HR) for Becton Dickinson must develop a strategy to reconceptualize the HR function as mandated by the CEO who has introduced formal strategic planning procedures in the organization. The teaching objective is to understand... View Details
      Keywords: Human Resources; Strategic Planning; Corporate Strategy; Health Industry
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      Beer, Michael. "Becton Dickinson (C): Human Resource Function." Harvard Business School Case 491-154, June 1991. (Revised March 1995.)
      • March 1991
      • Case

      Bell and Edison (B)

      By: Steven C. Wheelwright
      Keywords: Product Development; Technology
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      Wheelwright, Steven C. "Bell and Edison (B)." Harvard Business School Case 691-101, March 1991.
      • March 1991 (Revised May 1991)
      • Case

      Charles Schwab: Financial Advisors Service

      By: Steven C. Wheelwright
      Keywords: Product Development; Innovation and Invention; Financial Services Industry
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      Wheelwright, Steven C. "Charles Schwab: Financial Advisors Service." Harvard Business School Case 691-072, March 1991. (Revised May 1991.)
      • March 1991 (Revised December 1994)
      • Case

      Marks and Spencer Ltd. (B)

      By: Cynthia A. Montgomery
      Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
      Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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      Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
      • March 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89

      By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
      Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry
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      Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
      • 1991
      • Book

      Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

      By: K. B. Clark and T. Fujimoto
      Keywords: Product Development; Performance; Globalization; Auto Industry
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      Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
      • March 1991
      • Article

      Requirements for Successful Implementation of New Manufacturing Technologies

      By: R. H. Hayes and R. Jaikumar
      Keywords: Success; Information Technology; Production
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      Hayes, R. H., and R. Jaikumar. "Requirements for Successful Implementation of New Manufacturing Technologies." Journal of Engineering and Technology Management 7, nos. 3-4 (March 1991): 169–175.
      • February 1991
      • Teaching Note

      Mod IV Product Development Team, Teaching Note

      By: Anne Donnellon and Joshua D. Margolis
      Teaching Note for (9-491-030). View Details
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      Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team, Teaching Note." Harvard Business School Teaching Note 491-086, February 1991.
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
      • February 1991
      • Background Note

      Managing Marginal New Products

      By: Rajiv Lal
      Keywords: Product Launch
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      Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
      • January 1991 (Revised February 1991)
      • Teaching Note

      Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

      By: V. Kasturi Rangan
      Keywords: Product Launch; Computer Industry
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      Rangan, V. Kasturi. "Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note." Harvard Business School Teaching Note 591-078, January 1991. (Revised February 1991.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991 (Revised March 1992)
      • Case

      USA Today

      By: Robert L. Simons
      USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
      Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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      Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
      • January 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89

      By: R. M. Kanter, L. Richardson, J. North and E. Morgan
      Keywords: Design; Entrepreneurship; Business Ventures; Business History; Consumer Products Industry
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      Kanter, R. M., L. Richardson, J. North, and E. Morgan. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89." Journal of Business Venturing 6 (January 1991): 63–82.
      • 1991
      • Article

      High Performance Product Development in the World Auto Industry

      By: K. B. Clark
      Keywords: Product; Research and Development; Auto Industry
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      Clark, K. B. "High Performance Product Development in the World Auto Industry." International Journal of Vehicle Design 12, no. 2 (1991): 105–131.
      • December 1990
      • Case

      Allen-Bradley's ICCG: Repositioning for the 1990s

      By: Nitin Nohria
      Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details
      Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry
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      Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.
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