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    Thomas R. Eisenmann

    Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

    Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
    • April 1989 (Revised December 1998)
    • Case

    Masco Corp. (A)

    By: Michael E. Porter and Cynthia A. Montgomery
    Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
    Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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      Will Work-from-Home Work Forever?

      The pandemic may be winding down, but that doesn’t mean we’ll return to full-time commuting and packed office buildings. The greatest accidental experiment in the history of labor has lessons to teach us about productivity, flexibility, and even reversing the... View Details
      • 07 Nov 2006
      • First Look

      First Look: November 7, 2006

      http://www.hbs.edu/research/pdf/06-024.pdf   Cases & Course MaterialsNone   PublicationsChallenges in Managing Large Projects Editors:J. Ronald Fox and Donn B. Miller Publication:Defense Acquisition University Press, 2006 Abstract This View Details
      Keywords: Sean Silverthorne
      • December 2014 (Revised November 2015)
      • Case

      Alibaba Goes Public (A)

      By: Krishna Palepu, Suraj Srinivasan, Charles C.Y. Wang and David Lane
      In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did... View Details
      Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China
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        Winning in Emerging Markets: A Roadmap for Strategy and Execution

        Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

          Laura V. Jakli

          Laura Jakli is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School.

          Her primary expertise is in comparative politics and examines how information communication technologies shape political... View Details
          • February 2024 (Revised January 2025)
          • Case

          AGENTS.inc: Pathways to Growth at an AI Startup

          By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
          The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
          Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
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          • 2014
          • Book

          Retail Revolution: Will Your Brick & Mortar Store Survive?

          By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
          In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details
          Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry
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          • February 2008 (Revised September 2008)
          • Case

          Apple Inc., 2008

          By: David B. Yoffie and Michael Slind
          In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
          Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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          • 05 May 2008
          • Research & Ideas

          Connecting with Consumers Using Deep Metaphors

          Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to View Details
          Keywords: by Martha Lagace; Consumer Products
          • Research Summary

          Family Business Management

          John Davis is developing cases and other course materials on family business management for the Executive Education program Families in Business: From Generation to Generation, Families in Business/China, the Owner/President Management... View Details
          • 15 Aug 2016
          • Research & Ideas

          Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

          skepticism, are beginning to overdose. The bust likes to think of itself as a radical departure from the boom, but it has in common with it one big thing: a mob mentality.”... View Details
          Keywords: by Thomas R. Eisenmann; Technology
          • 03 Apr 2019
          • News

          Fintech's Game-Changing Opportunities for Small Business

          • 01 Jan 2003
          • News

          • 12 Jul 2017
          • Book

          What Jane Austen and Mel Brooks Can Teach Us About Finance

          Keywords: by Carmen Nobel
          • 10 Jun 2013
          • Research & Ideas

          How Numbers Talk to People

          The problem with big data is that there is, well, so much of it. Analyzing it is like trying to sip from a firehose. Just in time, a new book on View Details
          • 22 Dec 2003
          • Research & Ideas

          How to Build a Better Board

          that corporate governance activists focus on things that can be seen from the outside. The reality is that what makes boards effective—and this is the point we make in View Details
          Keywords: by Martha Lagace
          • July 1990 (Revised August 1990)
          • Case

          Kaiser Steel Corporation, 1950

          By: Timothy A. Luehrman and William Schiano
          Examines Kaiser Steel's initial equity offering in 1950. The first case in a sequence that will trace the history of corporate restructurings that occurred 30 to 40 years later, in the 1980s. Subsequent cases examine foreign competition and labor unrest, hostile... View Details
          Keywords: Business History; Competition; Initial Public Offering; Capital Structure; Restructuring; Capital Markets; Ownership; Steel Industry; United States
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          • 02 Jan 2018
          • News

          Is Amazon Becoming A Monopoly?