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  • All HBS Web  (10,840)
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  • September 2012 (Revised September 2014)
  • Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil
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Musacchio, Aldo, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott, and Jill Avery. "Doing Business in Brazil." Harvard Business School Case 713-426, September 2012. (Revised September 2014.)
  • April 2009 (Revised August 2009)
  • Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton
Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details
Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition
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Gupta, Sunil, Kavita Shukla, and Zachary Scott Clayton. "Backchannelmedia: Making Television 'Clickable'." Harvard Business School Case 509-026, April 2009. (Revised August 2009.)
  • Article

Managing Proprietary and Shared Platforms

By: Thomas R. Eisenmann
In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details
Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure
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Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
  • July 2001 (Revised February 2003)
  • Case

Recall 2000: Bridgestone Corp. (A)

By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details
Keywords: History; Crisis Management; Business Processes; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Rubber Industry; Japan; United States
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Paine, Lynn S. "Recall 2000: Bridgestone Corp. (A)." Harvard Business School Case 302-013, July 2001. (Revised February 2003.)
  • Teaching Interest

Turnarounds and Transformation (formerly Entrepreneurial Management in a Turnaround Environment)

By: Ranjay Gulati
The focus of this course is the leader as a strategist, architect, decision maker, and change agent in a turnaround or transformation environment. This course is intended for students pursuing a range of career options as business operators,... View Details
Keywords: MBA; Transformation

    Uncommon Service

    Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up... View Details

    • Teaching Interest

    Overview

    Business, Government, and the International Economy (BGIE) is a course about the broad economic and political context in which business operates. Throughout their careers business leaders are asked to formulate and lead their firm's responses to the external... View Details
    Keywords: International Economy; Macroeconomics; Political Economy
    • June 2024 (Revised September 2024)
    • Case

    Sequoia Capital

    By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo
    Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details
    Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry
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    Tango, Jo, Christina Wallace, Srimayi Mylavarapu, and Johnson Elugbadebo. "Sequoia Capital." Harvard Business School Case 824-212, June 2024. (Revised September 2024.)
    • 2020
    • Case

    Brightline: Targeting a Successful Future with High Speed Rail

    By: Andrew J. Hoffman
    High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details
    Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry
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    Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
    • September 26, 2022
    • Article

    Is Your Family Office Built for the Future?

    By: Josh Baron and Rob Lachenauer
    Family offices can provide a number of benefits, including privacy, customization, and having your own team to handle a wide range of services, such as guiding family philanthropy, managing shared properties, or even managing household help. Successful principals in... View Details
    Keywords: Business Offices; Family and Family Relationships
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    Baron, Josh, and Rob Lachenauer. "Is Your Family Office Built for the Future?" Harvard Business Review (website) (September 26, 2022).
    • April 2, 2018
    • Article

    The Right Way for Companies to Publicize Their Social Responsibility Efforts

    By: Mark R. Kramer
    It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details
    Keywords: Public Relations; Corporate Social Responsibility and Impact; Communication Strategy
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    Kramer, Mark R. "The Right Way for Companies to Publicize Their Social Responsibility Efforts." Harvard Business Review Digital Articles (April 2, 2018).
    • March 2021
    • Supplement

    Artea (A), (B), (C), and (D): Designing Targeting Strategies

    By: Eva Ascarza and Ayelet Israeli
    Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
    Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
    • 2017
    • Working Paper

    The Accounting Rookie Job Market: A Practitioner's Guide

    By: Ethan Rouen
    This paper offers guidance and shares collective wisdom for accounting Ph.D. students who will be entering the academic job market. It is divided into two sections. The first offers subjective advice on the dissertation process—from choosing a topic to surviving the... View Details
    Keywords: Accounting; Jobs and Positions; Job Search
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    Rouen, Ethan. "The Accounting Rookie Job Market: A Practitioner's Guide." Harvard Business School Working Paper, No. 18-008, July 2017.
    • October 2018
    • Article

    Strategy and the Strategist: How it Matters Who Develops the Strategy

    By: Eric J. Van den Steen
    This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy interact with vision (in the sense of a strong belief about the right... View Details
    Keywords: Strategy And Leadership; Strategy And Execution; Strategy; Leadership
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    Van den Steen, Eric J. "Strategy and the Strategist: How it Matters Who Develops the Strategy." Management Science 64, no. 10 (October 2018): 4533–4551.
    • January 2017 (Revised June 2017)
    • Case

    Chicago and the Array of Things: A Fitness Tracker for the City

    By: Rajiv Lal and Scott Johnson
    The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details
    Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Technology Industry; Chicago; United States
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    Lal, Rajiv, and Scott Johnson. "Chicago and the Array of Things: A Fitness Tracker for the City." Harvard Business School Case 517-044, January 2017. (Revised June 2017.)
    • November 2016
    • Article

    Stereotypes

    By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
    We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker assesses a target group by overweighting its representative types, which we formally define to be the types that occur more frequently in that group than in... View Details
    Keywords: Prejudice and Bias
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    Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer. "Stereotypes." Quarterly Journal of Economics 131, no. 4 (November 2016): 1753–1794.
    • 2015
    • Chapter

    Deep Smarts as the Underpinnings of Dynamic Capabilities

    By: Dorothy A. Leonard and Michelle Barton
    Both ordinary and dynamic capabilities depend upon the deep smarts, i.e., business-critical, experience-based knowledge, held in the heads of an organization’s top talent. This chapter examines the links between individual and organizational capabilities and presents... View Details
    Keywords: Management Skills; Experience and Expertise; Innovation and Invention
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    Leonard, Dorothy A., and Michelle Barton. "Deep Smarts as the Underpinnings of Dynamic Capabilities." In The Oxford Handbook of Dynamic Capabilities, edited by David J. Teece and Sohvi Leih. Oxford University Press, 2015. Electronic.
    • January 2015
    • Teaching Plan

    Residencial Los Andes

    By: Nicolas P. Retsinas and Lisa Strope
    In 2011, Mauricio Levitin and Josef Preschel, Managing Directors of Peninsula Investments Group (Peninsula) are deciding whether or not to recapitalize an equity investment in Residencial Los Andes, a residential development project in Santiago, Chile, or exit and take... View Details
    Keywords: Real Estate; Property; Real Estate Industry; Chile
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    Retsinas, Nicolas P., and Lisa Strope. "Residencial Los Andes." Harvard Business School Teaching Plan 215-056, January 2015.
    • November 2011
    • Article

    Corporate Governance When Founders Are Directors

    By: Feng Li and Suraj Srinivasan
    We examine CEO compensation, CEO retention policies, and M&A decisions in firms where founders serve as a director with a non-founder CEO (founder-director firms). We find that founder-director firms offer a different mix of incentives to their CEOs than other firms.... View Details
    Keywords: Corporate Governance; Executive Compensation; Retention; Policy; Motivation and Incentives; Performance; Governing and Advisory Boards; Mergers and Acquisitions; Wages; United States
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    Li, Feng, and Suraj Srinivasan. "Corporate Governance When Founders Are Directors." Journal of Financial Economics 102, no. 2 (November 2011): 454–469.
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