Publications

April 2012
Case

Bayonne Packaging, Inc.

By: Roy D. Shapiro and Paul E. Morrison

A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and... View Details

Keywords: Production Controls; Manufacturing; Capacity Analysis; Quality Control; Performance Management; Process Analysis; Quality; Production; Performance Productivity; Performance Capacity; Business Processes; Manufacturing Industry

November 2011
Case

WrapItUp: Developing a New Compensation Plan

By: W. Earl Sasser Jr. and Rachel Shelton

A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details

Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Motivation and Incentives; Change Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Employees; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; California

Susanna Gallani

Susanna View Details

Keywords: health care

22 Jul 2015
Research & Ideas

Name Your Price. Really.

deal in two ways: In the first description, they stressed that the shop offered great coffee with great value and efficient service, setting up an exchange norm. In the second, they emphasized that the servers always offered a warm... View Details

Keywords: by Michael Blanding; Consumer Products

June 1999 (Revised August 2004)
Case

Friendly Fenway Program, The: The Value of Experience Enhancement

By: Stephen A. Greyser

The marketing head of the Boston Red Sox is reviewing the team's "Friendly Fenway" fan satisfaction program. The program is described in the context of the team's on-the-field performance, the ballpark's character, and team marketing and fan-building in general. The... View Details

Keywords: Customer Satisfaction; Revenue; Framework; Management; Marketing Reference Programs; Performance; Boston

25 Apr 2014
Video

Victoria Ransom - Making A Difference

September 1998 (Revised February 1999)
Case

Interactive Insurance Services: Redefining Insurance Distribution

By: Lynda M. Applegate and Marla Malcom-Nagler

Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly... View Details

Keywords: Acquisition; Restructuring; Growth and Development; Distribution; Business Processes; Competitive Strategy; Web; Insurance Industry

Find at Harvard

19 Feb 2008
News

Harvard Business School Launches Institutional Memory Website Commemorating Centennial

January 2008 (Revised May 2008)
Case

Comcast New England: A Journey of Organizational Transformation

By: Michael Beer and Anita Arun

This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details

Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England

01 Jan 2007
News

October 1997 (Revised May 1998)
Supplement

Asda (B)

By: Michael Beer and James Weber

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details

Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Food and Beverage Industry

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

A factory worker uses company time and materials to fashion a lamp he will take home for personal use—an artifact called a "homer." The practice is probably illegal View Details

Keywords: by Sean Silverthorne; Manufacturing

Video

For 2020 Fall Reunion - Lifelong Learning at HBS

29 May 2013
News

Companies Try to Make the First Day for New Hires More Fun

18 Dec 2019
News

2019 Awards Episode!

October 1993 (Revised March 2023)
Case

Conflict on a Trading Floor (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

A junior salesperson on FirstAmerica Bank's trading floor is assisting a top salesperson, Linda, on a deal to finance the construction of a new cruise ship for Poseidon Cruise Lines. While the terms of the deal are being worked out, he realizes Linda has taken... View Details

Keywords: Cost vs Benefits; Ethics; Values and Beliefs; Profit; Knowledge Use and Leverage

February 2001 (Revised January 2002)
Case

Tracmail

By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju

Tracmail, an online customer service company based in India, is trying to handle support services (e-mail and chat) for companies worldwide. In its quest to break into global markets, Tracmail is contemplating a joint venture with a U.S. call center. Tracmail is also... View Details

Keywords: Salesforce Management; Globalized Firms and Management; Business Startups; Joint Ventures; Service Industry; Information Technology Industry; India; United States

Find at Harvard

September 2022
Case

Proactive for Her

By: Rembrand Koning and Kairavi Dey

Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details

Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India