Publications

April 2010 (Revised November 2011)
Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry

Web

AASU50 - Alumni

Programs & Events Programs & Events AASU50 Home African Americans at HBS AASU50 Materials Related Content In Their Own Words In April 2018, the Harvard Business School community was invited to mark the 50th anniversary of the founding of... View Details

Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details

Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

22 Dec 2020
News

Dove: Maintaining a Brand with Purpose

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

many of its funds as mid-size. Shifting to a majority mid-sized fund designation might confuse the investment community that now associated Brown Capital with its winning small-company strategy. What’s more, their mid-sized company fund... View Details

Keywords: by Rachel Layne; Financial Services

Profile

Shira Asa-El

absolute opponents. Being part of the HBS community is like Being a global citizen. I have never before sat in a room with people from so many different countries, nor have I even had the opportunity to do so. Professionally, I feel that... View Details

17 Sep 2008
Working Paper Summaries

Secrets of the Academy: The Drivers of University Endowment Success

Keywords: by Josh Lerner, Antoinette Schoar & Jialan Wang; Education

Article

Moving Forward from COVID-19: Organizational Dimensions of Effective Hospital Emergency Management

By: Mariam Krikorian Atkinson, Nicholas Cagliuso, John Hick, Sara Singer, Elizabeth Bambury, Tuna Cem Hayirli, Masha Kuznetsova and Paul Biddinger

Federal investment in emergency preparedness has increased notably since the 9/11 attacks, yet it is unclear if and how U.S. hospital readiness has changed in the 20 years since then. In particular, understanding effective aspects of hospital emergency management... View Details

Keywords: COVID-19; Hospital Preparedness/response; Urban/rural Hospitals; Emergency Management; National Strategy; Health Pandemics; Crisis Management; Performance Effectiveness; Governance; Policy; United States

Find at Harvard

Article

181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit

By: Claudine Gartenberg and George Serafeim

On August 19, 2019, the Business Roundtable (BR) issued a memo entitled “Statement on the Purpose of a Corporation.” The Business Roundtable, one of the most preeminent business lobbies in the United States, includes 192 CEOs of leading U.S. companies from Apple to... View Details

Keywords: Purpose; Corporate Purpose; Stakeholder Management; CEO; Mission and Purpose; Business and Stakeholder Relations; Strategy

Register to Read

One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.

Over a decade ago, renowned innovation... View Details

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

like. “It’s presumably making workers happier and more productive, and helping their communities and their organizations,” he says. Related reading from the Working Knowledge Archives Marissa Mayer Should Bridge Distance Gap with Remote... View Details

Keywords: by Kara Baskin

16 Apr 2019
Blog Post

How Being an Introvert Influenced My Business School Experience

bolster important communication skills and build up a base level of confidence needed to address large audiences, a valuable “real world” skill. Given that as an introvert I prefer a slower pace and value reflection (extroverts tend to... View Details

09 Jun 2023
News

9 Alumnae Named to Inc's Female Founders 200

The new Female Founders 200 list from Inc. includes nine HBS alumnae from across the world of business. Inc. noted that their honorees were selected using criteria that included founders that have "moved the needle in business and in their View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

strategies, leading them to overinvest in the near term," says Baxter. Senior management can provide valuable top-down guidance here by using three- to five-year strategic plans to define the boundaries of these discussions and then making sure they're clearly... View Details

Keywords: by Loren Gary

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details