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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (949)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a View Details
- 01 Jun 2011
- News
Downtime
Illustrations by Greg Clarke Tom DeLong is the Philip J. Stomberg Professor of Management Practice in the Organizational Behavior and Entrepreneurial Management Units. What’s on your list? A biography of Raymond Carver View Details
- Web
Digital Transformation - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details
- 12 Mar 2018
- Blog Post
Applying to HBS in Round 3?
engineering roles to product and brand marketing ones, I realized that I wanted to learn about skills and perspectives I couldn’t learn on the job: a macro view of finance... View Details
- 08 Sep 2016
- Blog Post
4 Unexpected Things I Learned at HBS
conversations with my classmates outside the classroom where I found my biggest transformation. After just a couple months, I found myself having genuine discussions with classmates who offered brand new perspectives on a wide range of... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
might’ve been something like Competition and Strategy, and it was kind of an open session where the case was on branding, and this company was actually trying to View Details
- Career Coach
Meredith Hamilton
Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore... View Details
- Web
Field Course: Venture Capital Journey - Course Catalog
career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media... View Details
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed View Details
- 25 Feb 2002
- Research & Ideas
MNCs in Asia: Investing in the Future
use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details
Keywords: by Julia Hanna
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
and brand change to MCI. Her involvement coincided with the company's emergence from bankruptcy, as the board worked to install new leadership and restore stability. "To me,... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands... View Details
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject,... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their... View Details
Keywords: Margie Kelley
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 01 Jun 2020
- News
Inside Out
Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Senior Lecturer John Macomber grew up working for the George B.H.... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students View Details
Keywords: Jennifer Gillespie