Behavioral Decision Research - Publications - Faculty & Research

May 1990
Background Note

Conjoint Analysis: A Manager's Guide

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

Citation

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Student-Faculty-Profile

Michelle Shell & Ryan Buell

research (and my future research) will contribute to our knowledge of how customer behavior and operating systems interact, and at the same time influence change in this key industry. In addition, any... View Details

03 Oct 2009
News

"I Read Playboy for the Articles"

Keywords: Professor Michael Norton; Business Schools & Computer & Management Training; Educational Services

Web

1.12 Clearance for Return | MBA

week, at 617-495-5711. Reason for Policy An important consideration in HBS' decision as to whether a student may continue in or return to residence and enrollment is the impact of the student’s presence on the community. A student who is... View Details

18 Sep 2019
Working Paper Summaries

Using Models to Persuade

Keywords: by Joshua Schwartzstein and Adi Sunderam

28 Feb 2005
Research & Ideas

How to Harness Auction Fever

Internet Auctions" currently in press in the journal Organizational Behavior and Human Decision Processes. Malhotra says the research carries lessons for business people... View Details

Keywords: by Manda Salls; Web Services; Technology

05 Aug 2015
News

Bringing New Life to an Iconic Magazine

Growing up in Washington, DC, David Bradley (MBA 1977) aspired to be a politician, not a businessman, but figured he should have a strong financial base in order to launch his political career. In 1979, he formed the Research Counsel of... View Details

01 Oct 2000
News

Rationale for Non-Rationality: Why We Make Bad Choices

The same neurochemicals that made our prehistoric ancestors flee the saber-toothed tiger now percolate in our brains when we bristle at a spouse's criticism or negative comments in a board meeting, according to research by HBS professor... View Details

Keywords: Laura Singleton (MBA '88)

23 Sep 2008
First Look

First Look: September 23, 2008

Business School from the 1960s onward marks the decisive ascendancy of economics, and particularly financial economics, in business education over the other behavioral disciplines, as well as the View Details

Keywords: Martha Lagace

16 Aug 2011
First Look

First Look: August 16

Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details

Keywords: Sean Silverthorne

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

sleep are all important. We are humans, not machines. We realized it must be a holistic approach.” Today, Noom is one of the world’s largest and fastest-growing, consumer-first digital health platforms, empowering users to achieve positive health outcomes through View Details

Keywords: Margie Kelley

01 Dec 2002
News

Faculty Updates

George C. Chacko (Finance), Rafael M. Di Tella (Business, Government, and the International Economy), Morten T. Hansen (Organizational Behavior and General Management), Monica C. Higgins (Organizational Behavior), and Jan W. Rivkin... View Details

01 Sep 2006
News

Light Years Ahead

faculty. Just two years into his HBS career, Light won the 1972 Excellence in Teaching award for his work in the first-year MBA course on Managerial Economics, which, he points out, drew on the faculty’s research in View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

01 Jun 2009
News

Faculty Books

Research Foundation edited by Laura Morgan Roberts and Jane E. Dutton (Psychology Press) In today’s new world of work and organizations, creating and maintaining a positive identity is an important challenge that requires a new... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

22 Jul 2015
Research & Ideas

Name Your Price. Really.

pricing—a phenomenon that admittedly makes no rational economic sense. When presented an opportunity for a freebie, "classical economic theory says you should pay nothing," says Santana. "Why buy something when you can get it for free?" And yet,... View Details

Keywords: by Michael Blanding; Consumer Products

01 Dec 2018
News

Averting Crisis

A decade ago, the global economy nearly collapsed entirely, bringing down with it some of the biggest banks and the livelihoods of countless individuals in lost jobs, savings, and homes. When the next downturn comes, will we be any better prepared? The View Details

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

contribute to decision theory and management. Their work most applicable to business, however, was often overshadowed by that of economists. But as the assumptions of rational behavior and "perfect... View Details

Keywords: by James Heskett

13 Mar 2019
Research & Ideas

Ignore This Advice at Your Own Peril

School researchers: Disregarding advice from colleagues could invite harsh backlash that just might damage valued workplace relationships, according to the recent paper Seeker Beware: The Interpersonal Costs of Ignoring Advice, published in Organizational View Details

Keywords: by Dina Gerdeman

06 Aug 2013
First Look

First Look: August 6

Costs of Racial 'Color Blindness' By: Norton, Michael I., and Evan P. Apfelbaum Abstract—The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's... View Details

Keywords: Anna Secino

2022
Article

Which Explanation Should I Choose? A Function Approximation Perspective to Characterizing Post hoc Explanations

By: Tessa Han, Suraj Srinivas and Himabindu Lakkaraju

A critical problem in the field of post hoc explainability is the lack of a common foundational goal among methods. For example, some methods are motivated by function approximation, some by game theoretic notions, and some by obtaining clean visualizations. This... View Details

Keywords: Mathematical Methods; Decision Choices and Conditions; Analytics and Data Science