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    Provenance Paradox and Country of Origin Branding

    Since a product's country of origin of the product establishes its authenticity, companies from emerging markets are unable to price products comparably to similar firms from developed markets. This problem of establishing authenticity, called the "provenance paradox,"... View Details
    • June 2014
    • Case

    Financial Policy at Apple, 2013 (A)

    By: Mihir A. Desai and Elizabeth A. Meyer
    By the end of 2013, Apple had $137 billion dollars in cash and marketable securities. This case explores how companies can generate such large amounts of cash and how and if they should distribute it to shareholders, especially in the face of shareholder pressure. In... View Details
    Keywords: Apple; Steve Jobs; Forecast; Forecasting; Forecasting And Prediction; Shareholder Activism; Share Repurchase; Dividends; Financial Ratios; Preferred Shares; Cash Distribution; Corporate Finance; Borrowing and Debt; Financial Management; Financial Strategy; Technology Industry; Consumer Products Industry; United States; Republic of Ireland
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    • September 1998 (Revised July 1999)
    • Case

    Costco Companies, Inc.

    By: David E. Bell and Ann Leamon
    Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
    Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
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    • Web

    Employment Data

    Finance 33% General Management 16% Marketing 10% Other 3% Strategic Planning 7% Locations United States: 89% Mid-Atlantic 3% Midwest 4% Northeast 54% South 5% Southwest 7% West 16% International: 11% Asia 3% Australia & Oceania <1% Canada... View Details
    • October 2000
    • Article

    The Equity Share in New Issues and Aggregate Stock Returns

    By: Malcolm Baker and Jeffrey Wurgler
    The share of equity issues in total new equity and debt issues is a strong predictor of U.S. stock market returns between 1928 and 1997. In particular, firms issue more equity than debt just before periods of low market returns. The equity share in new issues has... View Details
    Keywords: Equity; Borrowing and Debt; Stocks; Markets; Debt Securities; Forecasting and Prediction; Accounting Industry; United States
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    • Article

    Selling to Many Countries Within the U.S.

    By: Frank V. Cespedes and Michael Wong
    In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
    Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
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    • 28 Nov 2007
    • Research & Ideas

    B2B Branding: Does it Work?

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business... View Details
    Keywords: by John Quelch; Consumer Products

      Ramana Nanda

      Ramana Nanda is Professor of Entrepreneurial Finance and Academic Lead of the Institute for Deep Tech Entrepreneurship at Imperial College London.  His research examines financing frictions facing new ventures, with an aim to help entrepreneurs with fundraising and... View Details

      Keywords: banking; biotechnology; energy; financial services; green technology; microfinance; nonprofit industry; venture capital industry
      • September 2010 (Revised September 2013)
      • Case

      Accounting for the iPhone at Apple Inc.

      By: Francois Brochet, Krishna G. Palepu and Lauren Barley
      Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
      Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States
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      • March 2017 (Revised March 2019)
      • Case

      Ant Financial (A)

      By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
      Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
      Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry
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      • Web

      Admissions & Financial Support - Doctoral

      Economics A Jay Holmgren Health Policy (Management) Kala Viswanathan Technology & Operations Management Ahmmad Brown Organizational Behavior Ximena Garcia-Rada Marketing Patrick Ferguson Accounting & Management Byungyeon Kim View Details
      • September 1991 (Revised January 1997)
      • Case

      Manzana Insurance: Fruitvale Branch (Abridged)

      By: Steven C. Wheelwright
      Deals with performance assessment and improvement of a service operation in the insurance industry, a market that is highly sensitive to response time. Two branch offices in direct competition are described, and the impact of response time on performance is suggested.... View Details
      Keywords: Business Offices; Decision Choices and Conditions; Time Management; Service Operations; Performance Evaluation; Competition; Insurance Industry
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      • February 2022 (Revised January 2023)
      • Case

      Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

      By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
      Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:... View Details
      Keywords: Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong
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      • January 2024 (Revised March 2024)
      • Case

      Tesla Motors in 2024--Turbulence Ahead?

      By: Felix Oberholzer-Gee and Kate Stoppiello
      Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
      Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
      Related
      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
      Related
      • January 2014 (Revised January 2015)
      • Case

      Reinventing Adobe

      By: Sunil Gupta and Lauren Barley
      By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
      Related
      • November 2023
      • Case

      Riiid: Scaling AI Educational Services Globally

      By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong
      This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details
      Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia
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        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
        • October 1998 (Revised December 2001)
        • Case

        Procter & Gamble: Always Russia

        P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details
        Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia
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        • December 2013 (Revised November 2015)
        • Case

        (Re)Building a Global Team: Tariq Khan at Tek

        By: Tsedal Neeley
        Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details
        Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges
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