brand - Publications - Faculty & Research

01 Sep 2013
News

A Hollywood Backstory

What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details

Keywords: Armbruster, Michael; Broadcasting (except Internet); Information; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2013
News

Brick by Brick

he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

Career Coach

Kendall Borges

Kendall Borges (HGSE ’16) is the Director of Alumni and Student Programming in Career & Professional Development at Harvard Business School. In her role, she leads high-impact programming to support both students and alumni throughout their career journeys. She... View Details

Keywords: Health Care

08 Jul 2008
First Look

First Look: July 8, 2008

should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)... View Details

Keywords: Martha Lagace

26 Feb 2020
News

Phoenix Rising

persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy.... View Details

Keywords: Jen McFarland Flint

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

10 Aug 2010
First Look

First Look: August 10

company's brand among its stakeholders. Glass needed to weigh the pros and cons of private capital versus federal assistance or somehow combine the two. This case reviews the impact of the financial crisis on the life insurance and... View Details

Keywords: Martha Lagace

January 2018
Case

Kids & Company: Entering the U.S.

By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden

In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details

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Career Coach

Jill Huggett

Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services management executive... View Details

19 Feb 2013
News

Sam Adams: Now (finally) in a can

Keywords: beer; Beverage and Tobacco Product Manufacturing; Manufacturing

21 Feb 2017
First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details

Keywords: Carmen Nobel

01 Sep 2022
News

Your Family, Your Work, Your Way

Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe there’s a colleague, if you’re a... View Details

09 Jun 2003
Research & Ideas

The Challenge of the Multi-site Nonprofit

donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates delivering the level of service defined by the national... View Details

Keywords: by Sean Silverthorne

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups.... View Details

18 Apr 2022
News

Book Smart

who wrote the Magic Tree House series; Dennis Scott, former NBA player and reading advocate; Andy Jassy (MBA 1997), CEO of Amazon; Roy Swan, head of impact investing at Ford; and Carrie Rathod, who leads brand innovation at Proctor &... View Details

01 Dec 2017
News

Ask the Expert: Human Intelligence

algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details

Keywords: April White

01 Apr 1999
News

Short Takes

phenomenon." "When U.S. corporations go abroad, they take more than their capital and technology with them," she writes. "They also take their brand names, their reputations, and their international images. "In a world marked by... View Details

Keywords: Eileen K. McCluskey

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

hiking, and cycling. “I have such pride in the brand that we’re creating here,” said Widman. “It’s been a really exciting year, and we’re growing. We hope to continue inspiring people by highlighting the beauty and accessibility of the... View Details

08 Sep 2015
First Look

September 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49543 Misconduct in Financial Services: Differences Across Organizations By: Brown, Jennifer, and Dylan Minor Abstract—We examine misconduct in financial services. We propose a theory in which experts extract surplus based... View Details