Visits By Management - Publications - Faculty & Research

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

marketing officer. It requires the long-term infusion of customer centricity and marketing strategy capability throughout the organization. Over time, this should mean a higher percentage of general managers coming up through the... View Details

Keywords: by John Quelch

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

"a sorry receiver," followed by a message for Crabtree: "Don't you ever talk about me!" Twitter members reacted forcefully and en masse, to the point that major news networks published stories with headlines like... View Details

Keywords: by Carmen Nobel; Sports

21 Feb 2005
Research & Ideas

The VC Quandary: Too Much Money

School. Intel Capital, the chipmaker's venture division, has scaled back somewhat from the hyper investment levels of 2000, "but I've always thought it was really important in the venture market to stay in the market, be in the market consistently," said Jim... View Details

Keywords: by Julie Jette; Financial Services

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

dissemination of ideas," says Richard G. Hamermesh., MBA Class of 1961 Professor of Management Practice at Harvard Business School, and a faculty steering committee member of the Forum, which is a joint collaboration between HBS and... View Details

Keywords: by Carmen Nobel; Health

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

16 Nov 2016
HBS Seminar

Ben Shiller, Brandeis University

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and View Details

Keywords: by Michael Blanding; Food & Beverage

23 Mar 2003
Research & Ideas

Globalization: Little Impact on the Continent

Lagos Business School-Pan African University. Robin Kibuka, an adviser in the Africa Department of the International Monetary Fund, said, "Globalization is a force for development, but clearly it is a force for development that will have to be View Details

Keywords: by Julie Jette

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

social media. They might serve a small number people during a pop-up experience, but if those people send that message out on social media, the effect is an exponential multiplier. Glossier’s expectation is that you will move your purchasing to the digital space after... View Details

Keywords: by Jen McFarland Flint; Retail

Steven C. Wheelwright

Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

25 percent of your sales, you have a big problem. By using rewards programs, retailers give away things for free that their best customers would have bought anyway. With such a large volume of customers purchasing off the card, you have... View Details

Keywords: by Manda Salls; Consumer Products; Retail

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

out a new letter with an extra line, letting people know that their neighbors were ponying up, implying that they should, too: “We are writing to inform you that we have still not received your tax payment. By now, nine out of 10 people... View Details

Keywords: by Dina Gerdeman

21 Feb 2007
Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

and make it legitimate in the eyes of the world. Here's where Ban and the United Nations can play a part. To leverage the multinationals' power and reach, we propose establishing a World Development Corporation that would be formed and View Details

Keywords: by George C. Lodge & Craig Wilson

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

Board Still, Feeley remains bullish on the value of value-based health care, and is heartened by high-level interest by government officials. Over the past few months, Feeley, Porter, and Kaplan met with... View Details

Keywords: by Carmen Nobel; Health

Dutch Leonard

Herman B. ("Dutch") Leonard is Eliot I. Snider and Family Professor of Business Administration at the Harvard Business School and the George F. Baker, Jr. Professor of Public Sector Management at Harvard University's John F. Kennedy School of Government. In... View Details

Keywords: education industry; federal government; health care; nonprofit industry; state government

May 16, 2016
Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details

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07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

Silicon Valley is the poster child for capitalism, the synergistic geography where smart private money supports cool ideas, creates jobs, boosts national productivity, and provides a handsome return for investors. Less well understood about the area's development was... View Details

Keywords: by Sean Silverthorne; Technology

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you would be able to count on... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

16 Feb 2004
Research & Ideas

Marketing Wine to the World

Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small, privately held wineries, owned... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

Reza R. Satchu

Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager, The Founder Mindset and Founder Launch. He is also the Founder, Managing Partner and majority shareholder of... View Details

Publications