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  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

expertise in the new composite materials being used in the airframe, integrating their work with other partners developing complementary technologies. Indeed, this type of project could never get off the ground without the ability to collaborate effectively. Q: Are... View Details
Keywords: by Sean Silverthorne
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

issues. This should help big business seeking global markets. At the same time, Biden’s proposals to “build back better—in America” and ensure investment in technology and innovation in all 50 states will provide a shot in the arm for SMEs and give larger companies a... View Details
Keywords: by Dina Gerdeman
  • June 2016
  • Case

Suominen Wipes the Slate Clean

By: Boris Groysberg, Kalle Heikkinen and Michael Norris
In 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company’s strategy moving forward. View Details
Keywords: Nonwovens; Female Protagonist; Turnaround; Strategy; Mergers and Acquisitions; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Europe; United States; Finland
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  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
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  • 08 Dec 2020
  • Blog Post

Keep Your Weary Workers Engaged

We plan on bringing them all back as soon as we are allowed to reopen, but for now they have no income from the company. Many in our industry laid off their employees, we did not.” “How to keep executives motivated who were asked to take... View Details
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

and set the next industry standard. While a 1.3" disk drive would be the smallest drive in the world (about the size of two postage stamps), it would drastically underperform the 2.5" drives in terms of cost per megabyte and... View Details
Keywords: by Clark Gilbert; Technology
  • 01 Apr 1997
  • News

A Conversation with Dean Clark

materials, and so on. Within those course materials are embedded links to sites on the Internet, supplied by the professor, which are intended to help them think through the case. They can input responses to assignment questions, which... View Details
  • 01 Mar 2013
  • News

Sizing Up Social Impact

after stints at the World Bank and at his family's industrial distribution business. "Then you have to consider the outputs: Did they use this new technology and training? Did it produce more bananas or mangoes or pineapples? Did they... View Details
Keywords: Julia Hanna; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

only responded to globalization but also driven and framed it. The study of particular industries over the long term, employing deep archival research on individual firms, has generated unique insights on evolving corporate structures,... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 25 Mar 2014
  • First Look

First Look: March 25

networks or manufacturers to procure goods across complex global supply chains. These standards-shaped by standard-setting organizations (SSOs) and participating engineers, academics, lawyers, and executives-in turn shape how new... View Details
Keywords: Sean Silverthorne
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

because they were built with proprietary components, a manifestation of Xerox's approach to systems design. The development costs of these proprietary components had to be borne by the low unit volumes of its printers, in contrast to View Details
Keywords: by Henry Chesbrough
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

investors, could provide this commitment mechanism. Common ownership of competitors within industries and long-time horizons in ownership of shares are key characteristics for investors that could act as stewards of the commons. Social... View Details
Keywords: Dina Gerdeman
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

reviews. Third, chain restaurants-which benefit less from Yelp-are also less likely to commit review fraud. Fourth, when restaurants face increased competition, they become more likely to receive unfavorable fake reviews. Using a separate... View Details
Keywords: Carmen Nobel
  • May 20, 2016
  • Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch
When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details
Keywords: Global Health; World Health Organization; World Bank; Pandemics; Emergency Preparedness; Experience and Expertise; Decisions; Forecasting and Prediction; Communication Strategy; Nonverbal Communication; Framework; Governance; Government and Politics; Health; Management; Practice; Problems and Challenges; Projects; Risk and Uncertainty; Human Needs; Civil Society or Community; Social Issues; Welfare or Wellbeing; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Africa; Asia; Europe; Latin America; North and Central America; South America; West Indies
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  • 01 Mar 2023
  • News

Clearing the Air

who can really afford credits [to offset emissions] are funds like Frontier and the Microsofts of the world—organizations that want to encourage growth and development. But costs will naturally come down over time, the way most industrial... View Details
Keywords: April White and Dan Morrell; Illustrations by Richard Borge
  • 24 Sep 2020
  • News

The Race for a Vaccine

companies and has a financial stake in Moderna.) There was a dollars-and-cents logic to this, since the big rewards that can be had in the pharmaceutical industry come with big financial risks. “There’s really no other View Details
Keywords: April White; COVID-19; Scientific Research and Development Services
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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