Publications

March 1994
Case

Bose Corp.: The JIT II Program (A)

By: Roy D. Shapiro and Bruce Isaacson

Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details

Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team... View Details

Keywords: Sean Silverthorne

January 2023 (Revised May 2023)
Case

Peloton Interactive (A)

By: Suraj Srinivasan, Lynn S. Paine and David Lane

Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Sports Industry; United States

Web

Faculty & Staff - Institute For Strategy And Competitiveness

Email: mkramer@hbs.edu Faculty Profile Christian Ketels Principal Associate Email: cketels@hbs.edu Jorge Ramirez-Vallejo Principal Associate Phone: 617-496-3429 Fax: 617-384-7268 Email: jramirez@hbs.edu Institute Staff Katelyn Ahern Senior Program View Details

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

13 Dec 2016
First Look

December 13, 2016

forthcoming Journal of Investment Consulting Cloaked Trading By: Cohen, Lauren, Dong Lou, and Christopher J. Malloy Abstract—Using a novel, proprietary database of micro-level trading activities by asset managers, we show strong evidence of asset View Details

Keywords: Carmen Nobel

06 Mar 2012
First Look

First Look: March 6

residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could... View Details

Keywords: Sean Silverthorne

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

game between buyer and seller in which one's gain is the other's loss. Pricing is at the center of this part. But, there is a second, win-win part of most buyer-seller relationships, including almost all business-to-business relationships. The win-win part often... View Details

Keywords: by Benson Shapiro; Manufacturing

February 2011 (Revised April 2012)
Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird

The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details

Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details

Keywords: by Paul Lawrence & Nitin Nohria

2019
Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas

We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details

Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing

Read Now

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

colleagues studied how experts judged contest entries and found that the greater an evaluator’s expertise, the more likely they were to nix less feasible proposals in favor of safer bets. “Who we select to do our evaluations and to pick these ideas has important... View Details

Keywords: by Rachel Layne; Aerospace

February 2017
Case

Aston Martin: A Second Century of Performance and Luxury

By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal

Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details

Web

Globalization - Faculty & Research

competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean revert faster in countries where there is more View Details

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

20 Oct 2015
First Look

October 20, 2015

empirical results provide strong support for the view that output prices are a key determinant of vertical integration. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49893 forthcoming Production and Operations View Details

Keywords: Sean Silverthorne

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

numbers almost 40,000 firms. To understand the way Microsoft manages IP, you have to go back to the roots of the company. Back in the late 1970s, its first products were aimed at helping other programmers... View Details

Keywords: by Sean Silverthorne

September 1990 (Revised April 1993)
Case

R.J. Reynolds Tobacco Co.

By: William J. Bruns Jr.

Following the company's purchase as a part of a leveraged buyout, the new management team of R.J. Reynolds Tobacco Co. had to decide what to do about the build-up of excess inventory of its independent wholesale customers. The case introduces students to the problems... View Details

Keywords: Activity Based Costing and Management; Customer Satisfaction; Business or Company Management; Business Growth and Maturation; Consumer Products Industry