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  • All HBS Web  (13,143)
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← Page 166 of 13,143 Results →
  • 07 Apr 2011
  • What Do You Think?

When Should the Public Sector Take Over in a Meltdown?

accurate information?, (2) later, or (3) not at all? What are the criteria that should govern public intervention in a meltdown faced by a private organization? Do they apply equally to one government's... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 10 Oct 2005
  • Research & Ideas

Homers: Secrets on the Factory Floor

companies, why do employers—or at least supervisors—apparently tolerate the practice by looking the other way? A: Managers, executives, and supervisors are mostly well aware of the practice. They often turn... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 09 May 2008
  • News

New Book Looks at Deep Metaphors and the Minds of Consumers

  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

says. He is encouraged by congressional efforts to standardize food date labels and do away with what is now a patchwork of state laws. “A lot of manufacturers and retailers are listening,” he says.... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 03 Jan 2018
  • What Do You Think?

In the Wake of #MeToo, Should Corporate Boards Hire Compliance Officers?

on-the-job misdeeds served the purpose nicely. Those supporting the idea of a corporate board's creating an independent officer of compliance, reporting directly to the board, cited the need for visible action in the face of growing challenges posed View Details
Keywords: by James Heskett
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details
Keywords: by Mikolaj Piskorski
  • 30 Jun 2020
  • What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

SUMMING UP Do We Need Business School Courses On Inclusion and ‘Voice’? Responses to this month’s column suggest that the issue it raised—recruitment of minority talent into business careers—was somewhat narrow and off-target. Kristin... View Details
Keywords: by James Heskett; Education
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

(the) future going to come from? Which schools, if any, business or otherwise, are teaching these skills?” One way to respond to his questions is to look into the educational backgrounds of those cited as potential candidates by other... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 02 Jul 2014
  • What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership... View Details
Keywords: by James Heskett
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details
Keywords: by Christina Pazzanese
  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs.... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • 12 Oct 1999
  • Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

advise entrepreneurs not to ignore some of the old rules of doing business. "Companies still have to build competitive advantage and concentrate on efficient processes and quality products," they note. But View Details
Keywords: by Daniel Penrice
  • 22 Apr 2002
  • Research & Ideas

Profits and Prophets: The Role of Values in Investment

few" examples of shareholder actions resulting in an outcome such as the South African divestitures. "So, how do we operate in an imperfect society?" he asked. While clearly his committee wouldn't invest in a company owned... View Details
Keywords: by Sean Silverthorne
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Citation
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Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
  • 03 Dec 2018
  • Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne
  • 30 Mar 2003
  • Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

and happy customers produce value for investors, makes sense. Why do so many employers fail to follow this logic? Sasser: I'm not sure I would use the word 'happy' unless 'happy' is a synonym for highly satisfied. The key is that... View Details
Keywords: by Manda Mahoney
  • 01 Dec 2003
  • What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

a vile 'market timer' is a sad commentary on how inflexibly the mutual fund industry is viewed by academics, regulators and distributors." Richard Eckel suggests that both perceptions and real problems will be addressed when, among... View Details
Keywords: by James Heskett
  • 14 Mar 2016
  • Research & Ideas

The Surprising Connection between 1930s Weather and Today's Labor Unions

members lived in just seven states: California, New York, Illinois, Pennsylvania, Michigan, Ohio, and New Jersey. Yet these states accounted for only one-third of paid employment nationally. And those same states have held the highest unionization rates for decades. So... View Details
Keywords: by Carmen Nobel
  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

had to be extended because a bid was made in the last 10 minutes of regularly scheduled time. Q: When is sniping a winning strategy? A: On eBay, people snipe to avoid price wars. By bidding at the last minute, they don't give others who... View Details
Keywords: by Sara Grant; Web Services; Technology
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

different markets with different customers and employ different business models than those traditionally successful in the established organization, they are typically undervalued by that organization. Managers refuse to provide the... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
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