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Show Results For
- All HBS Web
(4,999)
- People (12)
- News (833)
- Research (3,548)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,135)
- July 2005 (Revised April 2006)
- Case
Carnival Cruise Lines
By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
- 03 May 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis
strategies. HBS has many great resources to guide employers on how to connect with students and alumni: Career Hub, student clubs and resume databases. All of these tools provide View Details
- Career Coach
Rich Schneider
deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in... View Details
- 05 Sep 2012
- First Look
First Look: September 5
PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details
Keywords: Sean Silverthorne
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at... View Details
Keywords: by Michael Blanding
- 02 Jun 2009
- First Look
First Look: June 2, 2009
chemical company, this paper explores the effects of firsthand experience on intersite trust. We find firsthand experience leads not just to direct knowledge of the other, but also knowledge of the self as... View Details
Keywords: Martha Lagace
- 18 Oct 2011
- First Look
First Look: October 18
characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely View Details
- December 2012 (Revised July 2015)
- Supplement
Nalli Silk Sarees (B)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Presents the company's perspective using an interview format. Ramnath K. Nalli, vice chairman of Nalli Silk Sarees Private Limited, and his daughter, Lavanya Nalli (HBS MBA 2011), the fifth generation entrepreneur to be involved in the family business, discuss customer... View Details
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (B)." Harvard Business School Supplement 113-048, December 2012. (Revised July 2015.)
- 03 Feb 2009
- First Look
First Look: February 3, 2009
none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power... View Details
Keywords: Martha Lagace
- 01 Jun 2008
- News
America the Difficult
such investments have already begun to percolate. Are these concerns warranted? If history is any guide, foreign investors in the United States have more to worry about than domestic regulators do. The... View Details
- March 2010 (Revised November 2010)
- Case
Pandora Radio: Fire Unprofitable Customers?
By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
- Profile
Fola Folowosele
football industry in Africa. The conference gave me a platform to share my interest in using the business of sports to positively impact communities and it was through this interaction that I got tapped... View Details
- Career Coach
Rachel Oh
Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and... View Details
- 09 Oct 2012
- First Look
First Look: October 9
maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that... View Details
Keywords: Sean Silverthorne
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the View Details
- 11 Oct 2016
- Blog Post
Why We Recruit: HelloFresh
with your friends, families, colleagues and loved ones. Our growth trajectory and expansion have been phenomenal over the past few years, and look set to continue as the market grows globally. How long has... View Details
Keywords: Consumer Products / Retail
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
structures and consumer values in diversification decisions. The findings contribute to the broader literatures on institutional entrepreneurship, market categories, and social... View Details
Keywords: Dina Gerdeman
- 2010
- Working Paper
A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation
By: Julio J. Rotemberg
A model is developed that rationalizes contracts that give depositors the right to obtain funds on demand even when depositors intend to use these funds for consumption in the future. This is explained by depositor overoptimism regarding their own ability to collect... View Details
Keywords: Banks and Banking; Insurance; Governing Rules, Regulations, and Reforms; Policy; Consumer Behavior; Financial Services Industry
Rotemberg, Julio J. "A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation." NBER Working Paper Series, No. 16620, December 2010.
- August 2018 (Revised September 2018)
- Case
Predicting Purchasing Behavior at PriceMart (A)
By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)