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  • 16 Apr 2019
  • Blog Post

How Being an Introvert Influenced My Business School Experience

bolster important communication skills and build up a base level of confidence needed to address large audiences, a valuable “real world” skill.   Given that as an introvert I prefer a slower pace and value reflection (extroverts tend to... View Details
  • 16 Mar 2023
  • Research & Ideas

Why Business Travel Still Matters in a Zoom World

the power of Zoom and similar communication technologies. The advent of these technologies has really shrunk distance,” he says. Ultimately, Choudhury hopes that leaders realize that nonstop flights could overcome temporal barriers and... View Details
Keywords: by Kara Baskin; Air Transportation
  • 12 Jun 2023
  • Blog Post

What Does PRIDE at HBS Mean to You?

build connections with members of the community that I was able to be myself with. Putting on a “straight face” all week while we discussed cases and worked on problem sets could be exhausting; it was with the group from HBS PRIDE that I... View Details
  • Fast Answer

Companies: social responsibility

43218f2db8e482f8635c%7C0%7C0%7C637323458140680132&sdata=U%2FiH96P0i5fuOmoDGZNzVvHVZlevgJzjweUzlYHpmnE%3D&reserved=0" target="new">Historical ratings from KLD Socrates (covering 1991-2008) are available to the HBS community in... View Details
  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

four Porsches in the garage and who join online brand communities to share in their love for the brand. When Porsche tried to appeal to female consumers with its Porsche Cayenne SUV, these fanatics howled in protest about the "feminizing"... View Details
Keywords: by Michael Blanding
  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

ways. A retired engineer threw himself into doing hands-on engineering work as a volunteer for the new community center being built in town. Finding a new source for valued affirmation: Retirees often miss the recognition and positive... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • Web

Matthew C. Weinzierl | About

the coursehead for Business, Government, and the International Economy (BGIE), an RC course, and as Chair of MBA Community Standards and the Conduct Review Board at HBS. He has created and currently teaches two courses in the Elective... View Details
  • Web

Health Care Curriculum - Institute For Strategy And Competitiveness

Cancer Center are the subject of cases, but there are cases on smaller providers and community hospitals as well. Cases include not only U.S. organizations, but also providers in Germany, Sweden, the United Kingdom, and a growing number... View Details
  • Blog

The Harvard Business School Faculty Summer Reader 2023

generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details
  • 20 Oct 2015
  • Blog Post

What to Expect Your First Year at HBS

number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style.  The results of those both exercises were surprising, but... View Details
  • December 2023
  • Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details
Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India
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  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

the company has built over time, which is largely embedded in its software code libraries. This base is critical to internal innovation, as it makes product development more efficient and powerful. Additionally, it spawns external innovation, in Microsoft's large View Details
Keywords: by Sean Silverthorne
  • Web

Working Groups Update | About

increase learning and deepen understanding in our classrooms in this new term. Let me repeat what I have said before: as grateful as I am to the chairs and members of these working groups, ensuring that we live our community values will... View Details
  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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  • 22 Dec 2020
  • News

Dove: Maintaining a Brand with Purpose

  • 01 Oct 1997
  • News

Donald J. Chiofaro

community involvement: Chiofaro's pro bono activity includes founding both the Boston Jobs Academy, an organization that prepares Boston residents for office jobs, and the Boston chapter of the Police Athletic League. For the future,... View Details
Keywords: Daniel Penrice
  • 01 Sep 2022
  • What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

stimulate debate about important issues in a community whose media were controlled at the time by one family with one point of view. It got me on a list prepared by an alumnus (and ignored by the person to whom he sent it, the President... View Details
Keywords: Re: James L. Heskett