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Show Results For
- All HBS Web
(9,652)
- People (41)
- News (3,268)
- Research (4,122)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,887)
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- Portrait Project
Uzoma Nwagba
poverty becomes more real than life itself. But I've also been struck even more by the dogged daily sacrifice of strong people—like Mother—who consistently manage to place community above self, even at the price of a tumultuous career,... View Details
- 16 Nov 2017
- Cold Call Podcast
Language and Globalization: The Mandate to Speak English at Rakuten
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
strategies, leading them to overinvest in the near term," says Baxter. Senior management can provide valuable top-down guidance here by using three- to five-year strategic plans to define the boundaries of these discussions and then making sure they're clearly... View Details
Keywords: by Loren Gary
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Article
Manuscript Variations of Dabistān-i Maẕāhib and Writing Histories of Religion in Mughal India
By: Sudev J Sheth
A text that has found renewed interest among scholars of early modern India is the Persian compendium of religion called Dabistān-i Maẕāhib. Written between 1645 and 1658, the Dabistān presents a lively ethnographic and historical account of customs and habits of... View Details
- 2016
- Working Paper
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
Jones, Geoffrey, and Andrew Spadafora. "Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica." Harvard Business School Working Paper, No. 16-136, June 2016.
- July–August 2014
- Article
The Crisis in Retirement Planning
By: Robert C. Merton
Corporate America began to really take notice of the looming retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration... View Details
Merton, Robert C. "The Crisis in Retirement Planning." Harvard Business Review 92, nos. 7/8 (July–August 2014): 43–50.
- 2014
- Working Paper
Sharing Design Rights: A Commons Approach for Developing Infrastructure
By: Nuno Gil and Carliss Y. Baldwin
This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details
Gil, Nuno, and Carliss Y. Baldwin. "Sharing Design Rights: A Commons Approach for Developing Infrastructure." Harvard Business School Working Paper, No. 14-025, September 2013. (Revised January 2014.)
- February 2010 (Revised August 2010)
- Case
Sheikh Mohammed and the Making of 'Dubai, Inc.'
By: Anthony Mayo, Nitin Nohria, Umaimah Mendhro and Johnathan Cromwell
Sheikh Mohammed bin Rashid Al Maktoum has converted Dubai from a sleepy little coastal village into a world-class city, famous for its ambition, drive, and economic promise. He is the founder, part-owner, and visionary behind companies such as Emirates Airlines, a... View Details
Keywords: Development Economics; Leadership Style; Emerging Markets; Personal Development and Career; Business and Community Relations; Business and Government Relations; Dubai
Mayo, Anthony, Nitin Nohria, Umaimah Mendhro, and Johnathan Cromwell. "Sheikh Mohammed and the Making of 'Dubai, Inc.'." Harvard Business School Case 410-063, February 2010. (Revised August 2010.)
- Web
Doing Business in a Divided World - Alumni
customers, and broader communities to deal with these and other societal consequences on their own. How, we will ask, can firms think about internalizing or addressing these costs? Are there ways for commercial enterprises to address... View Details
- 08 Mar 2022
- Research & Ideas
Representation Matters: Building Case Studies That Empower Women Leaders
unbiased management processes, a commitment from leaders at all levels to inclusive practices, and equitable opportunity structures, they can undo patterns of disadvantage that prevent community members from thriving. This systemic... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
- Profile
Melcolm Ruffin
attended not one, but three African American Student Union (AASU) conferences at HBS. "It was a very inspirational experience to see incredible Black leaders speak to the community they've built here. They recharged me... View Details
Keywords: Entertainment/Media
- September 2017
- Case
Sensing (and Monetizing) Happiness at Hitachi
By: Ethan Bernstein and Stephanie Marton
Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details
Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan
Bernstein, Ethan, and Stephanie Marton. "Sensing (and Monetizing) Happiness at Hitachi." Harvard Business School Case 418-019, September 2017.
- 16 Apr 2019
- Blog Post
How Being an Introvert Influenced My Business School Experience
bolster important communication skills and build up a base level of confidence needed to address large audiences, a valuable “real world” skill. Given that as an introvert I prefer a slower pace and value reflection (extroverts tend to... View Details
- Profile
Ethan Li
Ethan Li may have an advantage over other would-be business leaders: he feels very comfortable with the unknown. As an undergraduate, he majored in engineering, yet took his first career assignment with Morgan Stanley in Hong Kong. He could have stayed with banking,... View Details
- 17 Nov 2015
- Blog Post
What is HBS START Week?
students’ next two years. We structured START around the three pillars at the foundation of successful student life: (1) personal and (2) professional development and (3) a strong community to facilitate said development. START affords... View Details
- February 2025 (Revised April 2025)
- Case
Institutional Neutrality, Restraint or Convenience?
By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort
In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details
Keywords: Distribution; Cost vs Benefits; Ethics; Governance; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Disruption; Communication Strategy; Higher Education; United States
Rose, Clayton S., Nicole Zelazko, and Alexis Lefort. "Institutional Neutrality, Restraint or Convenience?" Harvard Business School Case 325-022, February 2025. (Revised April 2025.)
- 29 Oct 2020
- Blog Post
Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)
African countries. I feared that during and after the outbreak populations living in poverty would be much worse-off and new populations would fall into poverty because the outbreak was taking away lives, sources of income, foreign investment, and View Details
- January 2004 (Revised June 2004)
- Case
Friendly Fire
By: Scott A. Snook, Leslie J. Freeman, L. Jeffrey Norwalk and Bridget Gurtler
On April 14, 1994, two U.S. Air Force F-15 fighters accidentally shot down two U.S. Army Black Hawk helicopters over Northern Iraq, killing all 26 peacekeepers onboard. Describes the initial investigation and response to this accident and raises questions about the... View Details
Snook, Scott A., Leslie J. Freeman, L. Jeffrey Norwalk, and Bridget Gurtler. "Friendly Fire." Harvard Business School Case 404-083, January 2004. (Revised June 2004.)