Brands And Branding - Publications - Faculty & Research

01 Dec 2016
News

Case Study: Sweat the Technique

completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case?... View Details

Keywords: Dan Morrell

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity... View Details

Keywords: Edmund A. Hajim (MBA 1964)

01 Oct 2002
News

Andrew H. Tisch

after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, View Details

01 Oct 1998
News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details

Keywords: Garry Emmons

Web

Field Course: Venture Capital Journey - Course Catalog

career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media... View Details

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment View Details

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details

Keywords: by Julia Hanna

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands... View Details

Keywords: by Ben Rand; Information Technology; Technology

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

MBA education that has socialization as a pedagogical function." His view is seconded by a respondent who currently is in the last semester of an online graduate program and says that "virtual education is one more way to... View Details

Keywords: by James Heskett

Web

Podcast - HBS Online

24 Feb 2025 The Parlor Room Season 2 Finale: Top 8 Q&As with Harvard Business School Faculty In The Parlor Room's season two finale, host Chris Linnane shares his favorite questions and answers from his conversations with Harvard Business... View Details

01 Jun 2020
News

Inside Out

Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Senior Lecturer John Macomber grew up working for the George B.H.... View Details

Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students View Details

Keywords: Jennifer Gillespie

01 Dec 2009
News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that... View Details

Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations

12 Nov 2008
Research & Ideas

The Marketing of a President

believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning... View Details

Keywords: by John Quelch

01 Mar 2006
News

The Little Ice-Cream Company That Could

several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

Profile

Jenny Tison

summer internships. At J.P. Morgan, Jenny learned that, “banking was not for me.” An internship at the Pentagon, as a junior program analyst, confirmed her enthusiasm for math and measuring performance. An entrepreneurial venture –... View Details

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

competitors could only offer three. However, LEGO offers a 30-35 percent margin to retailers, compared to competing brands offering 40-50 percent margins. What if local retailers wanted the higher margins View Details

Keywords: by Kim Girard; Entertainment & Recreation

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in... View Details