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    Paul A. Gompers

    Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
    Keywords: electronics; health care; high technology; information technology industry; investment banking industry; pharmaceuticals; semiconductor; venture capital industry
    • October 2008 (Revised March 2011)
    • Case

    Curled Metal Inc.—Engineered Products Division

    By: Benson P. Shapiro and Frank V. Cespedes
    Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
    Keywords: Price; Product Launch; Product Positioning; Business Strategy
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      Karim R. Lakhani

      Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

      Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
      • Web

      HBS Working Knowledge – Harvard Business School Faculty Research

      Digital World by Dina Gerdeman 23 JAN 2024 | Book Non-fungible tokens might seem like a fad approach to selling memes, but the concept could help companies open new markets and build communities. Scott Duke Kominers and Steve Kaczynski go... View Details
      • December 1978 (Revised January 1986)
      • Case

      Pepsi-Cola (A)

      By: Walter J. Salmon and Steven R. Palesy
      Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
      Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
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      • September 2006 (Revised March 2010)
      • Case

      Teva Pharmaceutical Industries, Ltd

      By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras
      How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel
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      • 25 Oct 2023
      • News

      Behind the Research: Tomomichi Amano

      • May 1998 (Revised August 2017)
      • Case

      DuPont Kevlar: Commercializing a Miracle Fiber

      By: Clayton Christensen and Rory McDonald
      Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent... View Details
      Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology
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      • Program

      Senior Executive Leadership Program—India

      greater leadership capacity, this intensive program empowers you to look critically at the business as a whole—and build and lead a high-performance organization. You will emerge better prepared to make the bold market moves that foster... View Details

        Gunnar Trumbull

        Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

        Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

        Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
        • May 2013
        • Case

        Altius Golf and the Fighter Brand

        By: Robert J. Dolan and Sunru Yong
        Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
        Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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        • January 2008 (Revised April 2009)
        • Case

        Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

        By: James K. Sebenius and Cheng (Jason) Qian
        Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details
        Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania
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        • 07 Jun 2016
        • News

        Can Brand Trump Win a Presidency?

        • September 2006 (Revised March 2007)
        • Case

        QuickBase

        By: Clayton M. Christensen and Mark Szigety
        Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
        Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry
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        • April 1981 (Revised January 1987)
        • Case

        Atlantic Aviation Corp.: Westwind Division

        Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
        Keywords: Cost Management; Product Marketing; Air Transportation Industry
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        • January 2008 (Revised August 2008)
        • Case

        The Time Warner Center: Mixed-Use Development

        By: A. Eugene Kohn, Arthur I Segel and David Lane
        Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details
        Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)
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        • January 2024 (Revised March 2024)
        • Case

        Tesla Motors in 2024--Turbulence Ahead?

        By: Felix Oberholzer-Gee and Kate Stoppiello
        Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
        Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
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        • September 2010 (Revised September 2013)
        • Case

        Accounting for the iPhone at Apple Inc.

        By: Francois Brochet, Krishna G. Palepu and Lauren Barley
        Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
        Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States
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        • March 1979 (Revised June 1983)
        • Background Note

        Note on the Microwave Oven Industry

        Describes the U.S. consumer market for microwave cooking products in 1978. A slowdown in market growth presents several strategy issues for industry participants. View Details
        Keywords: Demand and Consumers; Consumer Products Industry; United States
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          Arthur I Segel

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          Keywords: federal government; real estate