Publications

July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

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28 Jul 2019
News

6 Vacation Habits That Defend From Future Burnouts

December 2007 (Revised June 2009)
Case

KPMG (A): A Near-Death Experience

By: Robert G. Eccles and Eliot Sherman

Describes the way in which "Big Four" auditor KPMG dealt with an indictment stemming from the firm's sale of tax shelters. In 2005 Tim Flynn has been KPMG Chairman for a matter of days when he learns that the government is preparing to indict the firm on charges of... View Details

Keywords: Accounting Audits; Crime and Corruption; Taxation; Lawsuits and Litigation; Crisis Management; Partners and Partnerships; Accounting Industry; Service Industry

Web

HBS Recruiting Homepage

Discover HBS Talent HBS students and alumni are diverse, talented leaders aiming to make a positive impact in the world. Discover ways to meet and recruit this pool of talent. Recruit Now Insights & Advice 08 Jul 2025 In-Office, Remote,... View Details

March 2010 (Revised May 2011)
Case

Dubai in Crisis

By: Noel Maurer

On November 25, 2009, the small city-state of Dubai shook financial markets across the world when the Dubai World holding companies announced that it would ask its creditors to standstill its debts. After three decades of phenomenal growth, something had gone off the... View Details

Keywords: Business Model; Development Economics; Financial Crisis; Borrowing and Debt; Business History; Business and Government Relations; Dubai

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April 2023
Case

Elliott Management: Capital Allocation in Biopharma

By: Amitabh Chandra, Paul Clancy and Lauren Gunasti

The case explores the intersection of capital allocation and shareholder activism in the biopharmaceutical industry. As many biopharma companies face looming patent expirations for key medicines, the case asks the question of whether investing in R&D and M&A is an... View Details

Keywords: Finance; Strategy; Capital Allocation; Biopharmaceutical Industry; Shareholder Activism; Investment Activism; Resource Allocation; Research and Development; Business and Shareholder Relations; Corporate Strategy; Pharmaceutical Industry

26 Sep 2017
News

Uber chief weighs trip to London to lobby against ban

24 Feb 2015
News

Why Your Potential Could Be More Important Than Your Accomplishments

Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details

Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment

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02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

February 2010 (Revised December 2010)
Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry

Within two months of being posted, Amy Cuddy's viral TEDTalk reached 2 million views and became one of the 50 most-viewed TEDTalks of all time. It was also the 8th most-saved video of 2012, according to Pocket (from GetPocket.com,... View Details

Teaching Interest

Overview

Business, Government, and the International Economy (BGIE) is a course about the broad economic and political context in which business operates. Throughout their careers business leaders are asked to formulate and lead their firm's responses to the external... View Details

Keywords: International Economy; Macroeconomics; Political Economy

February 1995 (Revised April 1996)
Case

Russia 1994

Describes Russia's transition from a centrally planned economy under Communist rule to an increasingly market-oriented economy under a more democratic political regime. Can be used to discuss the complementarity of elements of an economic strategy, and the optimal... View Details

Keywords: Transition; Economic Systems; Russia; Soviet Union

May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

April 2021
Case

Glass-Shattering Leaders: Ros Atkins

By: Boris Groysberg and Colleen Ammerman

Ros Atkins launched the 50:50 Project on a BBC news program he anchored, deciding with his team to start tracking the gender of the contributors and experts featured on the show. Before long, it was clear that monitoring the data led to increased awareness of a gender... View Details

Keywords: Gender Equality; Allyship; Representation; Leadership; Gender; Equality and Inequality; Media; Analytics and Data Science

Research Summary

Incommensurable Values and Rational Decision Making

By: Nien-he Hsieh

Rational decision making is widely thought to require comparing alternatives with respect to a single measure of value. Accordingly, asking managers to consider values in addition to economic efficiency has been criticized on the grounds that doing so violates the... View Details

November 2008
Supplement

NEC Electronics (CW)

By: C. Fritz Foley, Robin Greenwood and James Quinn

Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details

Keywords: Business Conglomerates; Business Subsidiaries; Restructuring; Decisions; Investment Return; Investment Funds; Price; Ownership; Agency Theory; Business and Shareholder Relations; Value Creation; Electronics Industry; Japan; United States