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Publications

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    • All HBS Web  (7,348)
      • Faculty Publications  (3,319)

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      • Research Summary

      Managing Product Development in Rapidly Changing Environments

      By: Alan D. MacCormack
      A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Forthcoming
      • Article

      Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

      By: Michelle A. Kinch and Ryan W. Buell
      Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
      Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
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      Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Management Science (forthcoming). (Pre-published online March 31, 2025.)
      • Teaching Interest

      Overview

      By: John A. Deighton
      I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
      Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
      • Teaching Interest

      Overview

      By: Willy C. Shih
      Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details
      Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Manufacturing Industry; United States; China; Europe; Japan
      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

      • Teaching Interest

      Overview

      By: Debora L. Spar
      I currently teach an Elective Course on Capitalism and the State (CATS), and serve as Course Head for a new Required Curriculum course on the Social Purpose of the Firm (SPF). Previously, I developed and taught Managing International Trade and Investment (MITI) in the... View Details
      Keywords: Capitalism; Business & Government Relations; Business And Society; International Trade; Technological Change: Choices And Consequences; Business and Government Relations; Education Industry; United States; Europe; Africa; Asia
      • Teaching Interest

      Overview

      By: Lynda M. Applegate
      I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
      Keywords: Innovation & Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
      • Teaching Interest

      Overview

      By: Regina E. Herzlinger
      Course Requirements

      Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

      Career Focus

      For... View Details
      Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures
      • Teaching Interest

      Overview

      By: Jeffrey F. Rayport
      Technology Entrepreneurship, Marketing Strategy, Service Management View Details
      Keywords: Technological Innovation; Strategy Formulation; "Marketing Analytics"; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Technology Industry; Technology Industry; Technology Industry; Technology Industry
      • Teaching Interest

      Overview

      By: V.G. Narayanan
      I teach accounting to MBA students, executives, and Harvard Extension School students. I teach topics from both financial and managerial accounting. I also train professors in teaching by the case method. View Details
      Keywords: Financial Accounting; Management Accounting; Case Method Teaching; Corporate Governance; Customer Relationship Management; AI and Machine Learning; Health Industry; Health Industry; Health Industry; India; North America
      • Research Summary

      Overview

      By: Alexandra C. Feldberg
      Allie's research focuses on diversity, gender, and knowledge within organizations. View Details
      Keywords: Knowledge Transfer; Bias; Technology; Diversity; Gender; Demographics; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Banking Industry; Banking Industry; Banking Industry; Banking Industry; Banking Industry
      • Research Summary

      Overview

      By: Willy C. Shih
      Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
      Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe
      • Research Summary

      Overview

      By: Ryan W. Buell
      From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
      Keywords: Service Operations; Customer Satisfaction; Customer Retention; Customer Behavior; Operational Transparency; Customer Compatibility; Engagement; Customers; Decision Making; Design; Management; Operations; Quality; Relationships; Social Psychology; Technology; Value; Banking Industry; Banking Industry; Banking Industry; Banking Industry; Banking Industry; Banking Industry
      • Research Summary

      Overview

      By: John C. Mulliken
      My research involves climate strategy, climate finance, and building climate technology ventures. View Details
      Keywords: Climate; Climate Risk; Climate Finance; Governance; Climate Change; Strategy; Retail Industry
      • Research Summary

      Overview

      By: Lynda M. Applegate
      My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details
      Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Africa; North and Central America; Middle East
      • Research Summary

      Overview

      By: Roberto Verganti
      Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
      Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
      • Research Summary

      Overview

      By: Brian L. Trelstad
      The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
      Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
      • Research Summary

      Overview

      By: John A. Deighton
      Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
      Keywords: Marketing; Media; Information Technology; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; Asia; Europe
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