New Technology - Publications - Faculty & Research

01 Oct 2012
Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details

Keywords: by Dina Gerdeman

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

budget for the LPO’s Advanced Technology Vehicles Manufacturing (ATVM) Loan Program.[64] It also falls under Justice40, and all three sites are either in or surrounded by DACs,[65] and BlueOval SK is partnering with the state governments... View Details

04 Jun 2024
Blog Post

Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)

New Yorker at heart, and a curious and resourceful learner. All of these pieces of her identity have shaped the leader she is today and the impact she makes in her company and community. Plugging into Support to Carve Her Path Born and... View Details

Keywords: All Industries

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

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11 Dec 2007
First Look

First Look: December 11, 2007

wise or lucky. His blend of new statistical methods and old common-sense reasoning helped him profit as the forecasting industry first developed. Irving Fisher, Economic Forecasting, and the Myth of the Business Cycle Author:Walter A.... View Details

Keywords: Martha Lagace

27 Jan 2015
First Look

First Look: January 27

and repay CPP funds early. Collectively, the results provide new evidence on the realized consequences of the CPP for bank SEOs. The tests suggest the CPP's indirect costs of restrictions on corporate policies and actions as the most... View Details

Keywords: Sean Silverthorne

Profile

Michael R. Bloomberg

news and information company, Bloomberg emerged as a billionaire business titan intent on changing the world. Having made his mark in business, he turned his attention to the political arena. In 2002, just four months after the attacks of... View Details

August 2012 (Revised August 2024)
Case

ABC Pharmaceuticals

By: Regina E. Herzlinger and Erik R. Sparks

This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details

Keywords: Drug Development; Price; Product; Product Launch; Technology Industry; Technology Industry; Technology Industry

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19 Apr 2011
First Look

First Look: April 19

technology adoption, particularly as businesses grow more dependent on new technologies for their operational and competitive performance. Download the paper:... View Details

Keywords: Sean Silverthorne

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

as joint degree students, sharing insights from their time before and during the MBA program. Swanee Golden (MBA/MPP 2025) Where is your hometown? My hometown is Princeton, New Jersey. What was your pre-MBA industry and role? Before HBS,... View Details

July 2002 (Revised August 2002)
Case

Washington Hospital Center (A): Rescuing Emergency Medicine

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied and Dr. Mark Smith, recruited to turn around the Washington Hospital Center Emergency Department, prepare to roll out their most revolutionary change yet--an information system that could radically improve the practice of emergency medicine. A review of... View Details

Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Health Industry; District of Columbia

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January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

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April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

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Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

School providing legal assistance to small businesses and entrepreneurs. Cyberlaw Clinic: A Harvard Law clinic program offering pro-bono legal services to individuals, small start- ups, non-profit groups and government entities regarding cutting-edge issues of the... View Details

Research Summary

Overview

I am a doctoral candidate in the strategy unit at Harvard Business School. My main areas of interest are organizational economics, public policy, and technology. My research is published at PNAS and forthcoming at the Journal of Financial Economics. My work has been... View Details

Keywords: Technology; Communication Technology; Wages; Policy; Brazil

25 Aug 2022
News

Reinventing the Future of Business

Illustration by Daniel Hertzberg Rapid technological changes are sweeping across our society—affecting how we do our work, how we run our businesses, and even how we live our lives. HBS has stepped forward to elevate and expand faculty... View Details

26 Feb 2013
First Look

First Look: Feb. 26

and "In re CNX Gas" and provides commentary on current developments, such as "Say on Pay," proxy access and the Dodd-Frank Act of 2010. A new chapter on executive compensation appears. The fourth edition provides... View Details

Keywords: Sean Silverthorne

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

What’s a company’s purpose? Too often it has been hijacked by one extreme or the other claiming it’s either the unbridled pursuit of profit on behalf of shareholders or it’s anything but profit. I also take issue with the idea that purpose is enshrined in a company’s... View Details

Keywords: by Ranjay Gulati

06 Nov 2014
News

Harvard Business School Marks Completion of First Cohort of HBX CORe

2025
Working Paper

Magnetic Resonance Imaging—High Quality and Radiation Free: Case Histories of Transformational Advances

By: Srikant M. Datar, Amar Bhidé and Katherine Stebbins

This case history describes how Magnetic Resource Imaging (MRI) came to complement – and partially replace -- computed tomography (CT) imaging of soft tissue. Specifically, we chronicle 1) the development of foundational techniques and prototypes (through the 1970s);... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

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