Publications

October 2002 (Revised February 2011)
Case

Union Corrugating Company (A)

By: Paul W. Marshall and Julia Stevens

Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Family Business; Entrepreneurship; Organizational Culture; Family Ownership; Gender; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry

January 1984 (Revised January 1994)
Exercise

Futures Exercises

By: David E. Bell

Designed to provide introductory practice in the use of futures contracts. View Details

Keywords: Futures and Commodity Futures

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

Find at Harvard

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

August 1997
Supplement

Natural Blends, Inc., Analysis

By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause

Designed to be used after Natural Blends, Inc. View Details

Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

Research Summary

Overview

Everett is currently engaged in the following research projects: - Are the Best Junior Officers Getting Out of the US Army? (ongoing) - What Predicts Success at the United States Military Academy Preparatory School? (ongoing) - Follow the Leader- What Is the Effect... View Details

August 2009
Case

SK Telecom: Pursuing Happiness through Corporate Social Responsibility

By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason

Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details

Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea

September 1999 (Revised September 2002)
Supplement

Singapore Supplement

By: Richard H.K. Vietor and Rebecca Evans

Updates the case. Designed as an in-class handout. A rewritten version of an earlier supplement. View Details

Keywords: Government and Politics; Singapore

July 1987 (Revised August 1997)
Course Overview Note

Entrepreneurial Finance: Course Introduction

By: William A. Sahlman

Designed to introduce students in Entrepreneurial Finance to the subject matter and modus operandi of the course. Also included is an annotated bibliography. View Details

Keywords: Entrepreneurship; Finance

December 1992
Supplement

Wal-Mart Ventures into Mexico

By: David B. Yoffie and Jonathan Ginns

Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations. View Details

Keywords: Growth and Development Strategy; Globalization; Retail Industry; United States; Mexico

August 2022 (Revised March 2023)
Case

Pricing at Netflix: The Sequel

By: Elie Ofek and Amy Klopfenstein

This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details

Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North and Central America; United States

05 Jan 2016
News

Time to Talk Robots

Kris Johnson Ferreira

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

Steven C. Wheelwright

Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

March 2011 (Revised March 2012)
Case

Arck Systems

By: Ian Larkin

The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details

Keywords: Compensation and Benefits; Retention; Performance Effectiveness; Salesforce Management; Motivation and Incentives; Software; Information Technology Industry

March 2018
Case

GiveDirectly

By: John Beshears, Joshua Schwartzstein, Tiffany Y. Chang and Brian J. Hall

How should nonprofits design compensation systems to attract and retain talent? GiveDirectly is a respected charitable organization with an unconventional approach. Instead of spending on traditional aid programs in areas such as health care and food access in... View Details

Keywords: Nonprofits; Charity; Effective Altruism; International Aid; Compensation; Goals; Bonuses; Incentives; GiveDirectly; Compensation and Benefits; Motivation and Incentives; Goals and Objectives; Recruitment; Philanthropy and Charitable Giving