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Show Results For
- All HBS Web
(3,589)
- People (15)
- News (946)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action View Details
Keywords: April White
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise... View Details
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships... View Details
Keywords: Catherine O’Neill Grace
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's... View Details
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject,... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- Profile
John Smith-Ricco
offered him an unusual amount of responsibility for profit and loss. Over his four-year tenure there, John helped manage familiar brands such as PopSecret popcorn, Fruit by the Foot, Fruit Roll-Ups, View Details
- Profile
Sebastien D'Incau
Sebastien. "We got to contrast three different cities," he says, "and I got to interview Chinese consumers to help a sports-apparel brand refine its global strategy." Back-to-back visits to Google China View Details
- Career Coach
Scott Renner
Scott (Wharton ’94) is an Associate Director in HBS Career Professional Development, where he manages the MBA and Alumni Career Coaching program, and serves as Sector Manager for General... View Details
- 01 Jun 2020
- News
Check In
boutique style hotel—in other words, a design-forward property with a chef-driven restaurant and often a rooftop bar. Quite often we also change management firms and brand... View Details
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
American designers: Ralph Lauren, Calvin Klein, and Donna Karan. How much has the store — and the business — changed over the years? Enormously. Brands View Details
Keywords: awards; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
There are a couple of things I am working on at this time. One has to do with the negative effects of product variety. The basic premise is that certain types of product variety increase the attractiveness of a brand View Details
Keywords: by Manda Mahoney
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- Web
Print View - Course Catalog
the markets evaluate a public restaurant company and the factors that drive valuation. Franchising. How does it work? When does it make sense from both investment and brand... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
Fighting Poverty Together: Rethinking Strategies for Business, Governments, and Civil Society to Reduce Poverty by Aneel Karnani (DBA 1981) (Palgrave Macmillan) Karnani demonstrates what is wrong with current approaches to reducing... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities View Details
- Profile
Evelyne White
the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details