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Show Results For
- All HBS Web
(18,830)
- People (81)
- News (3,717)
- Research (11,545)
- Events (88)
- Multimedia (221)
- Faculty Publications (9,539)
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- 11 Sep 2017
- Working Paper Summaries
A Historical Approach to Clustering in Emerging Economies
Keywords: by Valeria Giacomin
- 24 Oct 2018
- Sharpening Your Skills
Startup or Established Company? Which Is Best for You?
you’ve developed over your career and applying them to a new situation in itself can be a very enlightening experience. Who do you want to work with? How important is the size and culture of the team you’ll work with? Remember, you’ll... View Details
Keywords: by Julia B. Austin
- Web
Dean Srikant Datar | About
he holds two masters degrees and a Ph.D. from Stanford University. Datar’s research and course development have been in the areas of cost management and management control, strategy implementation, governance, and, more recently,... View Details
- Program
Ascending the Peak: Finding the Leader Within—Virtual
assets toward powerful ends, and how they brought those they led along in pursuit of their respective missions. You will leave the program with an array of actionable learning outcomes, including the development of your own personal... View Details
- January 1998
- Case
Jerry Sanders
In 1997, Jay Sanders sold his 10-month-old medical device start-up company for more than $33 million. Looking to the future, he wondered if this was a success he could transform into a medical device brokerage business. As he reviewed his career history and the... View Details
Keywords: Personal Development and Career; Business Startups; Medical Devices and Supplies Industry; Service Industry
Burton, M. Diane, and Katherine Lawrence. "Jerry Sanders." Harvard Business School Case 498-021, January 1998.
- Web
Social Progress Index - Institute For Strategy And Competitiveness
needs of its citizens, establish the building blocks that allow citizens and communities to enhance and sustain the quality of their lives, and create the conditions for all individuals to reach their full potential. Our research supports the View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions involving primarily non-disruptive... View Details
Keywords: by James Heskett
- Web
MBA Experience - Leadership
and seniors over whom the manager has no formal authority. The intermediate modules look at successful leaders in action to see how they: Develop a vision of the future. Align the organization behind that vision. Motivate people to... View Details
- Teaching
Overview
By: Robert J. Dolan
Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's... View Details
- April 1993 (Revised May 1993)
- Case
Safeway Manufacturing Division: The Manufacturing Control System (MCS) (A)
Describes a decision that SMD management made to implement an MRP II system in its 38 plants. Raises the issues that needed to be addressed to enable the implementation, and is positioned so the students can develop a detailed implementation plan. View Details
Stoddard, Donna B., and Maryellen C. Costello. "Safeway Manufacturing Division: The Manufacturing Control System (MCS) (A)." Harvard Business School Case 193-134, April 1993. (Revised May 1993.)
- August 2002 (Revised October 2002)
- Case
Launching the War on Terrorism
Describes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a... View Details
Keywords: War; National Security; Decision Making; Crisis Management; Management Teams; Public Administration Industry; United States
Roberto, Michael, and Gina Carioggia. "Launching the War on Terrorism." Harvard Business School Case 303-027, August 2002. (Revised October 2002.)
- March 2001
- Background Note
Real Options Valuation when Multiple Sources of Uncertainty Exist
This case describes how multiple sources of uncertainty can be incorporated into a real-options-based analysis. It works through an example of a two-stage problem where a company has both an option to explore and an option to develop oil reserves. View Details
Meulbroek, Lisa K. "Real Options Valuation when Multiple Sources of Uncertainty Exist." Harvard Business School Background Note 201-106, March 2001.
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- 21 Dec 2010
- News
At Christmas, it's the thought that counts
- 28 Oct 2021
- Video
How My LDP Prepared Me For HBS
- 02 Jun 2020
- Working Paper Summaries
HBS COVID-19 Global Policy Tracker
- March 2001 (Revised April 2002)
- Background Note
Word-of-Mouth Referral Module Note
Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details
Hallowell, Roger H. "Word-of-Mouth Referral Module Note." Harvard Business School Background Note 801-332, March 2001. (Revised April 2002.)
- 15 Aug 2016
- Video
FIELD Global Immersions
- 05 May 2020
- Video
Narayana Murthy
Narayana Murthy, the co-founder of the India-based software company Infosys, explains how the firm dealt with the challenges of global expansion and multi-culturalism, developing a strong institutional set of... View Details