Publications

03 Sep 2020
Op-Ed

Why American Health Care Needs Its Own SEC

in-network and out-of-network providers, and disclose consumers’ cost-sharing liability. Hospitals and insurers lost their lawsuit to block these rules from coming into effect, but say they will appeal. Their lobbying clout is powerful enough to defer or weaken... View Details

Keywords: by Regina E. Herzlinger; Health

October 2021
Case

Esquel Group: Turning Crises into Transformation

By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh

Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Manufacturing Industry; China; Hong Kong

13 Nov 2012
First Look

First Look: November 13

associated with R&D investment are uncertain, the past track records of firms may give insight into their potential for future success. We show that a long-short portfolio strategy that takes advantage of the information in past track... View Details

Keywords: Sean Silverthorne

Web

Disability Pride Month | Baker Library

Other Neurological Differences for Any Organization The Neurodiversity Edge examines how businesses can incorporate neurodiversity into their workforce strategies to improve innovation, problem-solving, and adaptability. It outlines... View Details

01 Feb 1999
News

Q&A: Camille Tang Yeh of the Asia-Pacific Research Office

information and financial and other intermediaries. How will the Asia-Pacific region benefit from the presence of the HBS research office? The intellectual capital created by the exchange of ideas and the study of Asian business practices will contribute toward the... View Details

Keywords: Educational Support Services; Educational Services

October 2023 (Revised May 2024)
Case

Thermo Fisher Scientific: Foray into Contract Research

By: Satish Tadikonda, William Marks and Kevin Emancipator

After publicly declaring that they would not enter the contract research organization (CRO) business in 2017, Thermo Fisher purchased Pharmaceutical Product Development (PPD), one of the biggest players in the CRO space, in 2021. Much had changed in the intervening... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Corporate Strategy; Organizational Change and Adaptation; Biotechnology Industry

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

June 1995 (Revised November 1996)
Case

Northern Telecom and Tong Guang Electronics (C): Future Challenges

By: Rosabeth M. Kanter and Pamela A. Yatsko

This case considers the future challenges facing the Northern Telecom joint venture in China with Tong Guang Electronics. Asks how well the start-up and transition have been managed and whether the right foundation has been laid for the future. View Details

Keywords: Joint Ventures; Growth Management; Business Startups; Change Management; Transition; Corporate Strategy; Telecommunications Industry; Electronics Industry; Canada; China

22 Feb 2022
News

March 2022 Alumni and Faculty Books

of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it... View Details

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

Keywords: Professor Bill George; Professor Joseph L. Bower; Professor Herman B. Leonard; Professor Lynn S. Paine; Professor Howard Stevenson; Professor Noam Wasserman; Colleges, Universities, and Professional Schools; Educational Services

07 Jul 2009
First Look

First Look: July 7

with executives at a multinational corporation and in an executive program at Harvard Business School. Our results suggest that a "novel-based" approach holds considerable promise for use at undergraduate, graduate, and... View Details

Keywords: Martha Lagace

01 Mar 2012
News

Faculty Books

role, businesses should take the lead. They explain how business must serve as both innovator and activist, developing corporate strategies that effect change at the community, national, and international... View Details

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

16 Feb 2004
Research & Ideas

Marketing Wine to the World

Michael Roberto: My parents are Italian immigrants, and my family back in Tuscany and the Campania region of Italy continue to make their own wine. Therefore, I've always had an interest in the wine-making process. A few years ago, when teaching the View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

July 2000 (Revised September 2005)
Case

Guidant: Radiation Therapy

Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy. View Details

Keywords: Entrepreneurship; Decisions; Innovation Strategy; Health Care and Treatment; Product Design; Corporate Strategy; Medical Specialties; Medical Devices and Supplies Industry; Health Industry