Publications

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

provide insights for marketers and the advertising industry. Until as recently as last year, for instance, most Internet advertising had been Web-sponsored, promoting firms such as Internet service providers, search engine developers, and... View Details

Keywords: by Peter K. Jacobs

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details

Keywords: by Lynda M. Applegate

01 Jun 2015
News

The Military and the MBA: Gene Markowski (MBA 1973)

“You can’t just give orders in business.” —Unlearning some of the lessons of the military Gene Markowski (MBA 1973) served as an Army Huey helicopter pilot in Vietnam and received the Distinguished Flying Cross and many other honors for heroic action. He retired from a... View Details

Keywords: National Security and International Affairs; Government

Web

Privacy - HBS Working Knowledge

that is not connected with any specific personal identity, such as data about usage and service operation. The following summarizes the types of information that we may collect. SYSTEM INFORMATION, IP ADDRESSES AND REFERRERS When you... View Details

Research Summary

Overview

Downstream businesses that utilize global suppliers frequently use auditing programs to monitor their suppliers’ working conditions and are often deployed to address reputational concerns associated with procuring from unregulated suppliers. Despite their widespread... View Details

Keywords: Audit Quality; Remote Work; Outsourcing; Econometric Analysis; Switching Costs; Service Operations; Performance Effectiveness; Retail Industry; Retail Industry

01 Dec 2004
News

Capitalizing Poetry

Lawrence. Barr told the New York Times (October 7, 2004) that the foundation intends to launch “the biggest and baddest Web site for poetry out there,” sponsor regional contests (patterned after the National Spelling Bee), and undertake... View Details

Keywords: poetry; Educational Support Services; Educational Support Services; Educational Support Services

15 Sep 2020
Working Paper Summaries

Time and the Value of Data

Keywords: by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti; Web Services

25 Jun 2019
Cold Call Podcast

In the Platform Economy, Upwork Searches for Better Matches in the Cloud

Keywords: Re: David B. Yoffie; Web Services

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

framework for IT baselining and planning, is examining how the new information economy is transforming the traditional management principles of the industrial economy. Nolan is studying, for example, how IT is changing the traditional... View Details

Keywords: Elaine Gottlieb

07 Jul 2009
Research Event

Business Summit: Historical Roots of Globalization

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: Geoffrey Jones, HBS faculty... View Details

Keywords: Re: Multiple Faculty

01 Mar 2005
News

Online Job Bank Debuts

Services. She notes that as of mid-December, the job bank had posted more than 1,000 positions in 47 geographic regions (primarily in the United States), representing 61 industries and 34 functional areas. Of its strong portfolio of job... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

Career Coach

Layla A. Ramirez

is responsible for operationalizing, integrating and continuously improving Justworks DEIB strategy throughout its workforce, workplace, and marketplace. Prior to joining Justworks, Layla held DEIB positions at Amazon Web View Details

Keywords: Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All)

March 2003 (Revised January 2006)
Case

Threshold Sports

By: Richard G. Hamermesh and Todd H Thedinga

Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details

Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Bicycle Industry

August 2000
Case

Monster.com

By: Jeffrey F. Rayport

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details

Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry

01 Sep 2008
News

Reality to News Biz: Drop Dead

strategically and existentially confused. It’s a mystery wrapped within a paradox wrapped within thousands of billable consultant hours, something M. Night Shyamalan should tackle in his next film. More people are e-mailing and reading articles than ever before,... View Details

Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Publishing Industries (except Internet)

January 2018
Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Web Services Industry