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  • December 2018 (Revised June 2021)
  • Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock
In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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  • Winter 2021
  • Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model
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  • 01 Mar 2019
  • News

Building a Movement

interest among students has been increasing. MW: Julie is right. SEI has had a tremendous amount of influence here, but also in the broader community. By establishing an effort around social enterprise at HBS, it helped to say, “Business should be for creating social... View Details
  • 21 Nov 2013
  • News

Case Study: BlackBerry and Thorsten Heins

BlackBerry Messenger limit his market? Was the decision to release a touch-screen version before the phone with a physical keyboard—a favorite of the business class—a strategic error? Should he have re-focused on enterprise users? Willy... View Details
Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management
  • August 2022
  • Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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  • February 2000 (Revised October 2000)
  • Case

CarPoint in 1999

By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry
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  • Forthcoming
  • Article

Dynamic Competition for Customer Memberships

By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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  • October 2024
  • Supplement

NOW PT (A)

By: George A Riedel, Allison J. Wigen and Dave Habeeb
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical... View Details
Keywords: Health Care and Treatment; Medical Specialties; Investment; Business Model; Health Industry; United States
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  • 26 Feb 2009
  • News

Last Look - March 2009

Our thanks to HRPBA ’60-ers Sandy Krickovic Self and Nancy Needham Merrill, who recognized themselves as the second and third models in the photo. Self wrote: “In Malcolm McNair’s Marketing class, we were studying the women’s retail... View Details
Keywords: Keith Larson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 08 Apr 2009
  • Research & Ideas

Clayton Christensen on Disrupting Health Care

affordable, changing the way we consumers pay for the services doesn't fix anything. What we need is a system of new value networks that will disrupt the old business models in this industry. We need a new... View Details
Keywords: by Deborah Blagg; Health
  • 01 Mar 2008
  • News

You’re an Old Fuelie

For his first year at HBS, Jan Hyde (MBA ’66) arrived in style, driving all the way from San Francisco to Soldiers Field behind the wheel of a silver-and-white 1960 Chevrolet Corvette, a fuel-injected model known to aficionados as a... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • March 2009
  • Teaching Note

Publicis Groupe 2009: Toward a Digital Transformation (TN)

By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [309085]. View Details
Keywords: Transition; Mergers and Acquisitions; Problems and Challenges; Globalization; Expansion; Organizational Change and Adaptation; Business Model; Advertising Industry
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  • April 2017
  • Case

China Hospitals Inc.: The Growth of Private Hospitals in China

By: Kevin Schulman, Xiao Yu and Ariel Hwang
This case examines the privatization of hospitals in China. China Hospitals, Inc. has become the largest for-profit hospital company in China, purchasing government owned hospitals in Tier 2 cities. The case profiles CEO Frank Hu. To build his company, he has to... View Details
Keywords: Privatization; For-Profit Firms; Growth and Development Strategy; Business Model; Health Industry; China
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  • March 2013 (Revised March 2014)
  • Case

C12 Energy

By: Joseph B. Lassiter III and James McQuade
C12 aimed to build not only a company, but an entire industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In... View Details
Keywords: Carbon Sequestration; Sustainability; Cleantech; Oil And Gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Energy Industry; North America
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  • December 2011 (Revised February 2012)
  • Case

Doug Rauch: Solving the American Food Paradox

By: Jose B. Alvarez and Ryan Johnson
Keywords: Food; Policy; Social Issues; Business Model; Strategy; Food and Beverage Industry; Retail Industry; United States
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  • 01 Jun 2022
  • News

Empowering Entrepreneurially Minded Students

and even a required course, The Entrepreneurial Manager? William Kerr is the Dimitri V. D’Arbeloff-MBA Class of 1955 Professor of Business Administration, unit head of Entrepreneurial Management, co-director of HBS’s Managing the Future... View Details
Keywords: Jennifer Gillespie
  • March 2011 (Revised March 2013)
  • Supplement

mixi (B)

By: Mikolaj Jan Piskorski and Mayuka Yamazaki
Supplements case 709-413. View Details
Keywords: Business Model; Value Creation; Social and Collaborative Networks
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  • January 2011 (Revised April 2011)
  • Case

TripAdvisor

By: Sunil Gupta and Kerry Herman
By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry
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  • June 1999 (Revised October 1999)
  • Case

Eli Lilly, 1998 (B): Emerging Global Organization

By: Michael Y. Yoshino and Thomas W. Malnight
Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details
Keywords: Business Model; Geography; Globalized Firms and Management; Growth and Development; Knowledge; Management Teams; Product; Organizations; Pharmaceutical Industry
Related
  • 01 Sep 2006
  • News

Innovative Loan Fund Yields Big Returns

Through its use of Harvard’s innovative Green Campus Loan Fund, HBS has cut energy expenditures and provided a model for conservation-minded schools around the University to follow. The loan fund provides capital for projects that reduce... View Details
Keywords: Paul Massari; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training