Publications

March 2008
Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington

Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details

Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry

March 2000 (Revised January 2001)
Case

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details

Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

Find at Harvard

October 2003
Case

Financing Biodiversity Conservation by the Global Conservation Fund

By: Mihir A. Desai and Julia Stevens

The Global Conservation Fund is an international nonprofit organization with a $100 million endowment and an exclusive focus on land preservation. The fund and its director must decide which projects to fund over the next year and what financing mechanism to use.... View Details

Keywords: Environmental Protection; Project Evaluation; Environmental Sustainability; Projects; Finance; Decision Making; Financial Instruments; Nonprofit Organizations

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

The corporate histories of Apple, Coca-Cola, and Honda are well-documented stories that offer a window into the nuances of business in a particular place, at a particular time. As such, they're invaluable resources for research that... View Details

Keywords: by Julia Hanna

21 Aug 2007
First Look

First Look: August 21, 2007

innovating managers will instead segment their markets by the different jobs that customers might use their products for, their probability of success will be much higher. Understanding the job is much more important than understanding... View Details

Keywords: Martha Lagace

Career Coach

Jill Huggett

Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services View Details

01 Jun 1998
News

How the Ron Brown Award Was Born

responsibility, who, with a number of business executives, died in a 1996 plane crash in Croatia. The President discussed his idea with several business leaders, who then approached The Conference Board because they knew of its work on corporate responsibility and... View Details

Profile

Andrew Holmberg

the first “The people who come to HBS will have a huge influence on our world for years to come,” says Andrew. “Through my role as co-president of the LGBT Student Association, I can put a face on diversity issues; I can be a resource for... View Details

01 Jun 2015
News

Exploring Global Business Practices

Research Fellowships and short-term immersion experiences, as well the resources of nine Global Research Centers in key geographic areas (see map below). The centers facilitate the development of research and case studies while... View Details

23 Jul 2001
Research & Ideas

Looking for CEOs in All the Wrong Places

ability, even when experience and academic research have shown that link to be tenuous. Other circumstances such as market conditions and the skills and experience of the company's senior management team can have a profound impact. All... View Details

Keywords: by Peter K. Jacobs; Employment

01 Dec 2005
News

Winning Legally

research to administrative agencies that might not have the resources to gather such data on their own. There have been instances where companies have had a huge impact on the laws that govern them. In 1998, for instance, View Details

Keywords: Deborah Blagg

June 2018
Case

Feeding America (A)

By: Scott Duke Kominers and Alan Lam

This case describes how Feeding America, the third-largest nonprofit organization in the U.S., designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of... View Details

Keywords: Social Enterprise; Nonprofit Organizations; Food; Resource Allocation; Fairness; Performance Efficiency; United States