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  • October 2023 (Revised February 2024)
  • Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry
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Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
  • Fall 2022
  • Article

Are the West’s Sanctions on Russia Working?

By: Rawi Abdelal and Alexandra Vacroux
Russia invaded Ukraine, first in 2014 and then again in February 2022. The United States and Europe—the West—imposed waves of sanctions on Russian individuals, firms, and the country itself. Six months into the West’s efforts to isolate Russia, it is reasonable to ask... View Details
Keywords: Russia; Sanctions; War; International Relations; Trade; Russia; Ukraine; Europe; United States
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Abdelal, Rawi, and Alexandra Vacroux. "Are the West’s Sanctions on Russia Working?" Just Money Roundtables (Fall 2022).
  • Article

New Sales Realities

By: Frank V. Cespedes
Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details
Keywords: Sales; Performance Effectiveness
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Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
  • November 2017 (Revised July 2019)
  • Case

Project Moab at Hulu

By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details
Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States
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Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
  • October 2015
  • Case

Transpower New Zealand: Evaluating Board Performance

By: Boris Groysberg, Paul M. Healy and Sarah L. Abbott
Mark Verbiest, Chairman of Transpower New Zealand, initiated a performance review of Transpower's board of directors. The review, which took four months to complete, provided board members with individualized feedback on their performance, as well as information on how... View Details
Keywords: Board Of Directors; Performance Evaluation; Governance; Leadership; Performance; Organizations; Human Resources; Decision Making; New Zealand
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Groysberg, Boris, Paul M. Healy, and Sarah L. Abbott. "Transpower New Zealand: Evaluating Board Performance." Harvard Business School Case 416-024, October 2015.
  • November 2014
  • Case

Jazztel

By: Jay Lorsch and Emily McTague
In October 2004 Fernández Pujals, founder of Telepizza, an international home delivery pizza business, bought 24.9% of Jazztel (€90 million), a telecom company. At the time, Jazztel was near bankruptcy and needed a capital injection to finish the year. Over the next... View Details
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Lorsch, Jay, and Emily McTague. "Jazztel." Harvard Business School Case 415-042, November 2014.
  • July 2014
  • Supplement

Barclays Bank and Contingent Capital Notes, 2012 (CW)

By: Lucy White and Trent Kim
In 2012, regulatory changes following the financial crisis mean that Barclays Bank is faced with the need to raise large amounts of capital in order to comply with increased capital requirements, tightening rules as to the "quality of capital," and increased risk... View Details
Keywords: Capital; Financial Crisis; Banks and Banking; Banking Industry
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White, Lucy, and Trent Kim. "Barclays Bank and Contingent Capital Notes, 2012 (CW)." Harvard Business School Spreadsheet Supplement 215-701, July 2014.
  • January 2014
  • Case

Barclays Bank and Contingent Capital Notes, 2012

By: Lucy White and Trent Kim
In 2012, regulatory changes following the financial crisis mean that Barclays Bank is faced with the need to raise large amounts of capital in order to comply with increased capital requirements, tightening rules as to the "quality of capital," and increased risk... View Details
Keywords: Financial Instruments; Investment Banking; Capital; Banking Industry
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White, Lucy, and Trent Kim. "Barclays Bank and Contingent Capital Notes, 2012." Harvard Business School Case 214-063, January 2014.
  • September 2012 (Revised December 2012)
  • Case

Kyruus: Big Data's Search for the Killer App

By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced... View Details
Keywords: Entrepreneurship; Information Technology; Business Startups; Boston
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Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)
  • August 2012 (Revised December 2023)
  • Background Note

Note on Health Insurance Coverage, Coding, and Payment

By: Regina E. Herzlinger and Jo Ellen Slurzberg
This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details
Keywords: Health Care Delivery; Health Care Costs; Health Insurance; Health Insurance Marketplaces; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Private Sector; Public Sector; Decision Making; Information Technology; Health Industry; Insurance Industry
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Herzlinger, Regina E., and Jo Ellen Slurzberg. "Note on Health Insurance Coverage, Coding, and Payment." Harvard Business School Background Note 313-042, August 2012. (Revised December 2023.)
  • February 2011 (Revised October 2018)
  • Case

ALAC International

By: Richard S. Ruback and Royce Yudkoff
ALAC was a small importer of specialty industrial chemicals. The case explores the different financing alternatives to facilitate the company's explosive growth in working capital. At the end of 2009, the company was awarded the United States distributorship for the... View Details
Keywords: Working Capital; Growth Management; Financing and Loans; Chemical Industry
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Ruback, Richard S., and Royce Yudkoff. "ALAC International." Harvard Business School Case 211-065, February 2011. (Revised October 2018.)
  • July 2010 (Revised December 2010)
  • Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan
AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry
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Piskorski, Mikolaj Jan, Samuel Cohen, and Nithya Vaduganathan. "AdMob (A)." Harvard Business School Case 711-406, July 2010. (Revised December 2010.)
  • April 2009
  • Case

SAP AG: Orchestrating the Ecosystem

By: Marco Iansiti and Karim R. Lakhani
Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details
Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry
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Iansiti, Marco, and Karim R. Lakhani. "SAP AG: Orchestrating the Ecosystem." Harvard Business School Case 609-069, April 2009.
  • 2009
  • Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman
PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details
Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry
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Edelman, Benjamin. "Personal Rapid Transport at Vectus, Inc." 2009. (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?)
  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
  • February 2008
  • Exercise

Gerson Lehrman Group

By: Robert G. Eccles Jr. and David Lane
Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize potential conflicts of interest among and between experts and... View Details
Keywords: Experience and Expertise; Customer Focus and Relationships; Governance Compliance; Conflict of Interests; Competitive Advantage; Software; Consulting Industry
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Eccles, Robert G., Jr., and David Lane. "Gerson Lehrman Group." Harvard Business School Exercise 408-076, February 2008.
  • April 2007 (Revised August 2014)
  • Case

Foreign Direct Investment and South Africa (A)

By: Eric Werker
Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Since the end of apartheid, South Africa had undertaken substantial economic reforms in order to attract more foreign direct investment, but it was... View Details
Keywords: Decision Choices and Conditions; Macroeconomics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Africa; South Africa
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Werker, Eric. "Foreign Direct Investment and South Africa (A)." Harvard Business School Case 707-019, April 2007. (Revised August 2014.)
  • December 2006 (Revised August 2008)
  • Case

Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?

Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about... View Details
Keywords: Animal-Based Agribusiness; For-Profit Firms; Social Entrepreneurship; Competition; Expansion; Agriculture and Agribusiness Industry; India
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Isenberg, Daniel J. "Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?" Harvard Business School Case 807-089, December 2006. (Revised August 2008.)
  • December 2004 (Revised August 2005)
  • Case

Managing a Public Image: Sophie Chen

By: Robin J. Ely and Ingrid Vargas
Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype.... View Details
Keywords: Leadership; Perception; Relationships; Diversity
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Sophie Chen." Harvard Business School Case 405-052, December 2004. (Revised August 2005.)
  • January 2000 (Revised October 2002)
  • Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore
The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts
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Narayanan, V.G., Lisa Brem, and Ryan Moore. "Cambridge Hospital Community Health Network - The Primary Care Unit." Harvard Business School Case 100-054, January 2000. (Revised October 2002.)
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