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  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have... View Details
Keywords: by Michael Blanding
  • 13 Nov 2000
  • Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

Ashton Perry of Lucent Corp.'s Lucent Venture Partners. "It's hard enough to incent an entrepreneurial team in the way the external market will incent them without raising all kinds of questions about equity compensation within the... View Details
Keywords: by Kenneth Liss
  • 03 Dec 2015
  • Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

what has been learned. We need to make informed decisions about the true risk when the real reward is an energy source that can provide US-levels of power consumption to every person on the planet for thousands of years. There is much... View Details
Keywords: by Joseph Lassiter; Energy
  • 02 Jun 2010
  • First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details
Keywords: Martha Lagace
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • January 2022 (Revised August 2022)
  • Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

introducing a generation to the practice of personal computing and laying the foundation for the Information Age. Gates and Jobs turned their curiosity about electronics into a multi-billion dollar industry. From early experiments like... View Details
Keywords: Martha Lagace
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

By the end of the second spin-off regime, Xerox's position in the copier market had begun to improve. While its share of the market would never return to 80 percent levels, Xerox was able to regain more than... View Details
Keywords: by Henry Chesbrough
  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

traditional phones, so they focused on that, and the opportunity came and went," Lerner says. Meanwhile, the venture capital industry remains all about funding innovation with the understanding of risk. The book notes the historical power and success of VC,... View Details
Keywords: by Carmen Nobel
  • 10 Oct 2000
  • Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

those in need. Specifically, managers throughout Pfizer, including its marketing and clinical staff, were motivated to pursue the use of Zithromax® [a Pfizer anitbiotic] in the prevention of trachoma. Indeed, the internal working group... View Details
Keywords: by Diana Barrett, James Austin & Sheila McCarthy
  • 23 May 2016
  • Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

amount barely moved the needle,” says Luo. She noticed that the agency reduced the requested amount without informing the infringers of the price reduction. She was curious about what might happen if the infringers are View Details
Keywords: by Michael Blanding; Media & Broadcasting; Publishing
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the regional cooperatives own SOK, a centralized company that provides services to the regional cooperatives. Throughout the 1980s and 1990s, S Group lagged far... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications... View Details
Keywords: Martha Lagace
  • 05 Aug 2014
  • First Look

First Look: August 5

current state of access to bank capital for small business from the best available sources. We explore both the cyclical impact of the recession on small business and access to credit and several structural issues in that impede the full recovery of bank credit View Details
Keywords: Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

two-sided platforms and indirect network effects to develop an explanation why markets with two-sided platforms are often characterized by incompatibility with one dominant player who may subsidize access to one side of the market. We... View Details
Keywords: Martha Lagace
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

counterparts. The empirical evidence presented in the chapter demonstrates that diversified business groups can add value in mature markets such as Britain. Even the much-criticized conglomerates of the 1970s-1990s were quite successful... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

Course Authors:Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell Publication:Communications of the Association for Information Systems 24, no. 1 (2009) Abstract We report on the design and implementation of an unusual course in... View Details
Keywords: Martha Lagace
  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

compensation discount is driven by a lack of information in the marketplace. Since hiring companies have little to go on outside a CV, they may not want to take the risk of hiring someone associated with a tarnished firm. “They may say,... View Details
Keywords: by Michael Blanding; Financial Services
  • 10 Mar 2015
  • First Look

First Look: March 10

and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
  • 29 Jun 2010
  • First Look

First Look: June 29

morbidity measures from the Demographic and Health Surveys and health facility based mortality data as reported in the national Health Management Information System. While we find rather robust correlations between the rollout of bed nets... View Details
Keywords: Martha Lagace

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