Publications

May 2011 (Revised July 2011)
Case

Fiat-Chrysler Alliance: Launching the Cinquecento in North America

By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore

Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance... View Details

Keywords: Product Launch; Product Positioning; Mergers and Acquisitions; Partners and Partnerships; Globalization; Operations; Growth and Development Strategy; Integration; Auto Industry; North America; Europe

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

business functions helped me build a strong foundation for navigating the complex challenges of executive leadership. I learned the importance of balancing strategy with execution, and how to navigate unanticipated challenges. I learned... View Details

12 May 2009
First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details

Keywords: Martha Lagace

November 2001 (Revised October 2004)
Case

IBM Network Technology (A)

By: Michael L. Tushman and Robert C Wood

An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details

Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry

19 Apr 2011
First Look

First Look: April 19

the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Publisher's Link:... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

Kaiser mastered the management and execution of plans for several large-scale projects that contributed to the growth and improvement of contemporary America, including the Hoover Dam, one of the wonders of the modern world. During World... View Details

Keywords: Martha Lagace

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In... View Details

Keywords: Martha Lagace

April 2010 (Revised May 2013)
Case

Mexico: Crisis and Competitiveness

By: Aldo Musacchio, Richard H.K. Vietor and Regina Garcia-Cuellar

In 2010, the bicentennial anniversary of Mexico's revolution against Spain, President Felipe Calderon hoped he could orchestrate several crucial reforms that Mexico needed. Mexico had not grown much over the course of the last decade, losing competitiveness to China... View Details

Keywords: Economic Growth; Trade; Governing Rules, Regulations, and Reforms; Competitive Strategy; Competitive Advantage; Mexico

February 2010
Case

Revitalizing Dell

By: Jan W. Rivkin

Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details

Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry

June 2009 (Revised November 2010)
Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

01 Sep 2018
News

Ask the Expert: Delivering the Goods

Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable public safety... View Details

Keywords: Jen McFarland Flint

01 Jun 2017
News

Case Study: Something New

creating the best cost structure in the market. But the company wanted to compete primarily on quality not price. To that end, it struck exclusive deals with suppliers and marketing partners. Where they are today: The company continues to see high double-digit View Details

Keywords: April White

Web

Global Entrepreneurship - Course Catalog

the strategies of lean experimentation, minimum viable product, bootstrapping, and staged investment are critical to startups in these emerging ecosystems, one needs to adapt the lessons from mature markets like Silicon Valley, New York,... View Details

01 Sep 2015
News

Faculty Q&A: The Working World

policymakers in a way that leads to improved choices and decisions. The more analysis informs this debate, the better, so that we can more easily understand and model the outcome. When we make changes to immigration policy, what is the impact on GDP View Details

Keywords: Julia Hanna

January 2025
Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer

Apax Partners’ investment committee was scheduled to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made... View Details