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General Management Curriculum - Faculty & Research

in effective leadership. MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits The Arts of Communication Candace Bertotti Spring 2026 Q3Q4 1.5 Building and Sustaining a Successful Enterprise (also listed... View Details

Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

The Social Enterprise Initiative has long supported students and alumni starting organizations with a social impact focus. Our curriculum, career support, community building, and funding supports students in exploring social... View Details

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

ways. A retired engineer threw himself into doing hands-on engineering work as a volunteer for the new community center being built in town. Finding a new source for valued affirmation: Retirees often miss the recognition and positive... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

Web

Health Care Curriculum - Institute For Strategy And Competitiveness

Cancer Center are the subject of cases, but there are cases on smaller providers and community hospitals as well. Cases include not only U.S. organizations, but also providers in Germany, Sweden, the United Kingdom, and a growing number... View Details

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

March 2020 (Revised August 2020)
Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta

Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now becoming more unusual when someone chooses not to divulge their... View Details

Keywords: by Michael Blanding

Profile

Ted Obi

necessary to achieve my goals as my interests evolve over my time here. Being part of the HBS community is like Winning the lottery but feeling an immense sense of humility and responsibility. Humility from being surrounded with equally... View Details

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style. The results of those both exercises were surprising, but... View Details

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

May 1992 (Revised August 1996)
Case

NIKE in Transition (A): The Ascendancy of Bob Woodell

By: Christopher A. Bartlett

Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details

Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

22 Dec 2020
Blog Post

The Forward Fellowship Convinced Me That I Belong at HBS

Fellowship, but I am now part of a developing community of other recipients who share similar journeys. All in all, my time at HBS has been transformative (one of the truest clichés that you’ll hear about HBS). I wear my background like a... View Details

01 Mar 2021
Research & Ideas

How Systemic Racism Can Threaten National Security

Systemic racism and discrimination in small communities can undermine a country’s ability to defend itself during conflicts, creating a national security risk, new research says. Marco Tabellini, an assistant professor of business... View Details

Keywords: by Rachel Layne

11 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #17: Leni Peterson Redondo (HBS MS/MBA 2023), Founder & CEO of Celeste

topic is key to driving action. There seem to be few issues and topics that conjure up greater personal connection and emotion – to family, to place, or to community – than water. We hope these stories showcase a range of ways in which... View Details

April 2022
Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America