Brands and Branding - Publications - Faculty & Research

01 Jun 2013
News

Brick by Brick

he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas.... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

01 Sep 2010
News

Five Honored for Missions Accomplished

American designers: Ralph Lauren, Calvin Klein, and Donna Karan. How much has the store — and the business — changed over the years? Enormously. Brands View Details

Keywords: awards; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles

Profile

Stephen Temple

Stephen Temple has always enjoyed a good challenge – both personally and professionally. An Ironman triathlete, Brand Manager, and aspiring entrepreneur, his journey has led... View Details

Keywords: CPG; Consulting

Profile

Jennifer Hurford

London, Frankfurt and Cairo, where she helped consumer brands and healthcare companies arrange short term financing for their suppliers, and at... View Details

Keywords: Financial Services

01 Jun 2012
News

Bringing ‘Global’ Back Home

Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing

31 Jan 2023
News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their... View Details

Keywords: Margie Kelley

01 Oct 2002
News

Ann M. Fudge

accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and... View Details

Career Coach

Meredith Hamilton

Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore... View Details

Keywords: Education; Entrepreneurship; Impact Investing; Financial Services (All); Government; Real Estate; Social Enterprise

26 May 2016
News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details

Keywords: Susan Young; Air Transportation; Transportation

01 Jun 2017
News

Case Study: Something New

and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic... View Details

Keywords: April White

Profile

Kine Seck Mercier

studying physics and chemistry, she specialized in telecommunications “because it is one the most dynamic, innovative, and important industries in Senegal.” After graduation, she worked for France Telecom,... View Details

Web

Field Course: Venture Capital Journey - Course Catalog

career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media... View Details

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment View Details

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details

Keywords: by Julia Hanna

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group View Details

Keywords: by Danielle Kost

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course... View Details

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed... View Details

Keywords: by Michael Blanding; Advertising

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands... View Details

Keywords: by Ben Rand; Information Technology; Technology

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths... View Details